Response Magazine Site Response Expo Site Direct Response Market Alliance Site Response TV Site Market Research Job Board

 

   Log in
  



Media Zone

Media experts cover all the bases of your campaign's media planning and buying.


Article
Media Zone: Breaking it Down: Why DRTV Works in All Market Conditions   1 Mar, 2011

When business is booming, rarely do companies stop to think about where every dollar is being...More>>

Article
Media Zone: Solving the Brand + DRTV Equation   1 Jan, 2011

Mixing traditional advertising agencies with DRTV specialists can be a lot like pouring oil into...More>>

Article
Media Zone: DRTV Agencies Are More Relevant Than Ever   1 Nov, 2010

The average person wouldn’t go to family practitioner for heart surgery, nor would he or she call...More>>

Article
Media Zone: WebM: A Game Changer for Online Video   17 Sep, 2010

Online video is just plain hot. Marketers from all corners of the business world are combining...More>>

Article
Media Zone: Imagining a Direct Response iPad App   11 Jul, 2010

For advertisers, the debate about whether Apple’s iPad provides superior experiences to its...More>>

Article
Media Zone:Holding the Mirror up to TV Everywhere   11 Jun, 2010

TV Everywhere — the buzz behind cable’s new approach to multi-platform video — is cropping...More>>

Article
DRTV: Unconventional Recessionary Wisdom   7 May, 2010

I have written often of DRTV’s effectiveness during economic recessions, because (unfortunately)...More>>

Article
Media Zone: It’s Just Testing   9 Apr, 2010

During the 30 years that I’ve been in the DRTV business, one thing has stayed the same: everyone...More>>

Article
Media Zone: Understanding the Three Ds of 3DRTV   5 Mar, 2010

Admit it: ever since “Star Trek” rebooted with the first of its “Next Generations,” you...More>>

Article
Media Zone: Per-Call, Per-Lead, Per-Sale — Which is Most Effective?   5 Feb, 2010

I was deep in conversation with a prospective client when he asked me a question only two other...More>>





©2014 Questex Media Group LLC. All rights reserved. Reproduction in whole or in part is prohibited. Please send any technical comments or questions to our webmaster. Contact Us | Terms of Use | Privacy Policy | Security Seals