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Media Zone

Media experts cover all the bases of your campaign's media planning and buying.

Media Zone: How to Win the DRTV Media Wars in an Election Year   1 Feb, 2012

One outcome of our country’s divisive political discourse is that the money spent on television...More>>

Media Zone: Why Counterfeiting Hurts   1 Jan, 2012

When someone copycats a legitimate DRTV product, everyone loses. Consumers get inferior products...More>>

Media Zone: Why Retailers Love DRTV Products   1 Nov, 2011

As retailers nationwide struggle to rise above the economic downturn, a quick glance at the shelves...More>>

Media Zone: Disintermediate This!   1 Oct, 2011

Disintermediation is the elimination of intermediaries in the supply chain — the so-called...More>>

Media Zone: Tying the Knot   1 Sep, 2011

Today’s consumers want a cohesive shopping experience. They want to know that the products,...More>>

Media Zone: The ABCs of DSPs   1 Aug, 2011

DSP, RTB, DMP, SSP ... OMG! What does it all mean? With a little bit of knowledge and the right...More>>

Media Zone: Connecting the DRTV-Internet Dots   1 Jul, 2011

It’s hard to imagine, but there was a time in the not-so-distant past when the DRTV industry was...More>>

Media Zone: DRTV Marketers: Beware of Local Breaks   1 Jun, 2011

Have you ever been watching a TV commercial when suddenly, after a split-second, a pitch for the...More>>

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Media Zone: Putting the Customer First on the Web   1 May, 2011

Striking a balance in a world where advertisers don’t always respect everyone’s online privacy.More>>

Media Zone: Getting Maximum Impact from DRTV, Part II   1 Apr, 2011

In Response’s January issue, I introduced the Six Degrees of DRTV™ that Atomic Direct uses to...More>>

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