In Response’s January issue, I introduced the Six Degrees of DRTV™ that Atomic Direct uses to...More>>

When business is booming, rarely do companies stop to think about where every dollar is being...More>>

Mixing traditional advertising agencies with DRTV specialists can be a lot like pouring oil into...More>>

The average person wouldn’t go to family practitioner for heart surgery, nor would he or she call...More>>

Online video is just plain hot. Marketers from all corners of the business world are combining...More>>

For advertisers, the debate about whether Apple’s iPad provides superior experiences to its...More>>

TV Everywhere — the buzz behind cable’s new approach to multi-platform video — is cropping...More>>

I have written often of DRTV’s effectiveness during economic recessions, because (unfortunately)...More>>

During the 30 years that I’ve been in the DRTV business, one thing has stayed the same: everyone...More>>