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Media Zone

Media experts cover all the bases of your campaign's media planning and buying.


Article
Media Zone: Bridging the Gap Between DR and Retail   1 Jun, 2012

What do direct response marketers have that brand marketers don’t? It only sounds like the start...More>>

Article
Media Zone: Six Ways to Extend Your DRTV Brand   1 May, 2012

There comes a time in every DRTV product’s lifecycle when the big question arises: “Is now the...More>>

Article
Media Zone: Over-the-Top TV: What You Need to Know — Now   1 Apr, 2012

It seems that every day I read about a new over-the-top (OTT) television service. Just weeks ago, I...More>>

Article
Deciphering the QR Code   1 Mar, 2012

Direct response is all about getting consumers to take action. Pick up the phone, visit a website,...More>>

Article
Media Zone: How to Win the DRTV Media Wars in an Election Year   1 Feb, 2012

One outcome of our country’s divisive political discourse is that the money spent on television...More>>

Article
Media Zone: Why Counterfeiting Hurts   1 Jan, 2012

When someone copycats a legitimate DRTV product, everyone loses. Consumers get inferior products...More>>

Article
Media Zone: Why Retailers Love DRTV Products   1 Nov, 2011

As retailers nationwide struggle to rise above the economic downturn, a quick glance at the shelves...More>>

Article
Media Zone: Disintermediate This!   1 Oct, 2011

Disintermediation is the elimination of intermediaries in the supply chain — the so-called...More>>

Article
Media Zone: Tying the Knot   1 Sep, 2011

Today’s consumers want a cohesive shopping experience. They want to know that the products,...More>>

Article
Media Zone: The ABCs of DSPs   1 Aug, 2011

DSP, RTB, DMP, SSP ... OMG! What does it all mean? With a little bit of knowledge and the right...More>>





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