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Media Zone

Media experts cover all the bases of your campaign's media planning and buying.


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Media Zone: DRTV: The Ultimate Brand Re-Energizer   1 Mar, 2013

Brand advertisers may think they have it “in the bag” when it comes to consumer engagement,...More>>

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Media Zone: We Want Our HDTV Ads!   1 Jan, 2013

High definition has changed the way viewers watch TV and the way DRTV producers make and format...More>>

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Media Zone: A Better 2013 Beckons DR Marketers   1 Dec, 2012

It’s been a challenging year for DR marketers, as 2012 started off with overpriced media and...More>>

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Media Zone: The Top 4 DRTV Myths … Dispelled!   1 Nov, 2012

When you’re in an industry for nearly 30 years, and you’ve witnessed firsthand its birth, rise...More>>

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Media Zone: 9 Success Tips for First-Time Infomercial Marketers   1 Sep, 2012

If you’ve been thinking about adding 30-minute DRTV commercials to your marketing portfolio, but...More>>

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Media Zone: Why Mobile + DRTV = Success   1 Jul, 2012

Five reasons why DRTV and mobile make such a great pair.More>>

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Media Zone: Bridging the Gap Between DR and Retail   1 Jun, 2012

What do direct response marketers have that brand marketers don’t? It only sounds like the start...More>>

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Media Zone: Six Ways to Extend Your DRTV Brand   1 May, 2012

There comes a time in every DRTV product’s lifecycle when the big question arises: “Is now the...More>>

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Media Zone: Over-the-Top TV: What You Need to Know — Now   1 Apr, 2012

It seems that every day I read about a new over-the-top (OTT) television service. Just weeks ago, I...More>>

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Deciphering the QR Code   1 Mar, 2012

Direct response is all about getting consumers to take action. Pick up the phone, visit a website,...More>>





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