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Media Zone

Media experts cover all the bases of your campaign's media planning and buying.


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Media Zone: 4 Great Ways to Ramp Up Your Web Testing   1 Sep, 2013

Direct response marketers have long known the value of testing. In fact, the “test, test, then...More>>

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Media Zone: Common Branding Mistakes   1 Jul, 2013

As a DRTV marketer, everything you do makes a statement about your brand — even if your mainstay...More>>

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Media Zone: DR Marketers Adopt Digital Advertising, One Byte at a Time   1 Jun, 2013

Agencies are shifting their media buying strategies, with digital advertising moving toward the...More>>

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Media Zone: Are You Missing Out on the Second Screen?   1 May, 2013

Successfully delivering TV advertising messages isn’t easy these days, what with the...More>>

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Media Zone: Finding the Right Opportunities in 2Q Media   1 Apr, 2013

First-quarter 2013 has been challenging from an inventory clearance perspective. According to...More>>

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Media Zone: DRTV: The Ultimate Brand Re-Energizer   1 Mar, 2013

Brand advertisers may think they have it “in the bag” when it comes to consumer engagement,...More>>

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Media Zone: We Want Our HDTV Ads!   1 Jan, 2013

High definition has changed the way viewers watch TV and the way DRTV producers make and format...More>>

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Media Zone: A Better 2013 Beckons DR Marketers   1 Dec, 2012

It’s been a challenging year for DR marketers, as 2012 started off with overpriced media and...More>>

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Media Zone: The Top 4 DRTV Myths … Dispelled!   1 Nov, 2012

When you’re in an industry for nearly 30 years, and you’ve witnessed firsthand its birth, rise...More>>

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Media Zone: 9 Success Tips for First-Time Infomercial Marketers   1 Sep, 2012

If you’ve been thinking about adding 30-minute DRTV commercials to your marketing portfolio, but...More>>





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