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Media Zone

Media experts cover all the bases of your campaign's media planning and buying.


Article
Media Zone: Developing Metrics Is a Deliberate Process   1 Oct, 2014

I was reminded recently that what I take for granted to be common knowledge is really not so common...More>>

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Media Zone: Leveraging Micro-Videos in the Direct Response Arena   1 Sep, 2014

Just when you thought consumers’ attention spans couldn’t possibly get any shorter, they did....More>>

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Media Zone: 30 Years of DRTV   1 Jul, 2014

Thirty years ago last month — June 1984 — the Federal Communications Commission (FCC)...More>>

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Media Zone: DRTV Drives Online Growth   1 Jun, 2014

Online marketers are discovering that Web-based media saturation alone cannot be relied upon to...More>>

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Media Zone: The New Kids on the Block: Using Smartphone Apps to Sell DRTV Products   1 May, 2014

For an industry that’s talked about consumers ordering dresses literally off the backs of their...More>>

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Media Zone: Remarketing Stretches Your Campaign Dollars   1 Mar, 2014

In the offline advertising world, “frequency” — or, the concept that a consumer must see an...More>>

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Media Zone: Are You Really Measuring Your Social Media Performance?   1 Jan, 2014

If there’s one thing about DRTV marketers, they know and understand the value of measurement,...More>>

Article
Media Zone: Seeing the Forest Despite the Trees   1 Dec, 2013

I founded Atomic Direct in 1998 to pursue a DRTV future that retailers now call “omnichannel,”...More>>

Article
Media Zone: Value — Not Rate — Is the Key to the Best Media Buy   1 Nov, 2013

In the world of direct response, there is no bad media — only bad media rates. Technically rates...More>>

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Media Zone: Research and Tactics Key to Navigating Media Landscape   1 Oct, 2013

Most national TV media is sold quarterly to branded advertisers via the upfront. After the upfront...More>>





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