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Short-Form DRTV

Direct response advertising spots that are 30, 60 or 90 seconds long.


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4Q 2008 Short-Form DRTV Media Billings Level Off at $1.1 Billion   1 May, 2009

The latest tally from TNS Media Intelligence (TNSMI) reflects a new trend in short-form DRTV media...More>>

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Top-40 Spending Freefall Helps Push 3Q 2008 Short-Form Media Billings Down 7 Percent   1 Feb, 2009

Halting 14 consecutive quarters of growth, third-quarter 2008 short-form DRTV media billings fell...More>>

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Second-Quarter Short-Form DRTV Media Billings Increase $28.3 Million   1 Nov, 2008

The latest data from TNS Media Intelligence (TNSMI) marks the 14th consecutive quarter that...More>>

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1Q Short-Form DRTV Media Billings Double in 4 Years   1 Aug, 2008

The year 2008 marks the fifth year of Response magazine's reporting and analysis of short-form DRTV...More>>

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4Q Short-Form DRTV Media Billings Surge 46.5 Percent   1 May, 2008

The short-form DRTV numbers for fourth-quarter 2007 from TNS Media Intelligence (TNSMI) contain...More>>

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3Q Short-Form DRTV Media Billings Approach $1.2 Billion   1 Feb, 2008

3Q Short-Form DRTV Media Billings Approach $1.2 BillionMore>>

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Short-Form DRTV Media Billings Surpass $1 Billion in Second Quarter   1 Nov, 2007

Short-Form DRTV Media Billings Surpass $1 Billion in Second QuarterMore>>

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Short-Form DRTV Media Billings Total $3.27 Billion for 2006   1 May, 2007

Concluding its third year of to the dollar short-form DRTV data from TNS Media Intelligence...More>>

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3Q Short-Form DRTV Media Billings Rise 16 Percent   1 Feb, 2007

Third-quarter 2006 short-form DRTV media billings from TNS Media Intelligence (TNSMI) show the...More>>

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2Q Short-Form DRTV Media Billings Repeat 19-Percent Increase   1 Nov, 2006

Second-quarter 2006 short-form DRTV results from TNS Media Intelligence (TNSMI) reflect the second...More>>





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