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Short-Form DRTV

Direct response advertising spots that are 30, 60 or 90 seconds long.


Article
4Q 2011 Short-Form DRTV Media Billings Inch Higher   1 May, 2012

Though the economy continues to struggle, short-form DRTV continues to remain popular. Though the...More>>

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3Q 2011 Short-Form DRTV Media Billings Jump 16.2 Percent   1 Feb, 2012

In a sign of hopefully better times to come, third-quarter 2011 short-form DRTV media billings...More>>

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2Q Short-Form DRTV Media Billings Rise 2 Percent   1 Nov, 2011

Second-quarter 2011 short-form DRTV media results provided by Kantar Media showed a boost of just...More>>

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1Q Short-Form DRTV Media Billings Jump 6.9 Percent   1 Aug, 2011

First-quarter 2011 short-form DRTV media billings results provided by Kantar Media boast a...More>>

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Fourth-Quarter 2010 Short-Form DRTV Media Billings Dip 1.9 Percent   1 May, 2011

Fourth-quarter 2010 short-form DRTV media billings provided by Kantar Media showed a loss of just...More>>

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3Q 2010 Short-Form Media Billings Drop 10 Percent   1 Feb, 2011

Marking a ninth-consecutive quarter of decline, third-quarter 2010 short-form DRTV media billings...More>>

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2Q Short-Form DRTV Media Billings Slip 4.7 Percent   1 Nov, 2010

Second-quarter 2010 short-form DRTV media results provided by Kantar Media showed a loss of just...More>>

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Research: 1Q Short-Form DRTV Media Billings Fall Below $1 Billion   16 Aug, 2010

First-quarter 2010 short-form DRTV media results provided by Kantar Media (formerly TNS Media...More>>

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4Q 2009 Short-Form DRTV Media Billings Off 5.2 Percent   7 May, 2010

The year ends more than $300M down from 2008 results, though the total quarterly number of...More>>

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3Q 2009 Short-Form Media Billings Slide a Modest 2.1 Percent   4 Feb, 2010

Marking a fifth-consecutive quarter of decline, 3Q 2009 short-form DRTV media billings fell $23.3...More>>





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