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Response Magazine > Research > Media Billings > Short-Form DRTV



Short-Form DRTV

Direct response advertising spots that are 30, 60 or 90 seconds long.


Article
2Q Short-Form DRTV Media Billings Slip 4.7 Percent   1 Nov, 2010

Second-quarter 2010 short-form DRTV media results provided by Kantar Media showed a loss of just...More>>

Article
Research: 1Q Short-Form DRTV Media Billings Fall Below $1 Billion   16 Aug, 2010

First-quarter 2010 short-form DRTV media results provided by Kantar Media (formerly TNS Media...More>>

Article
4Q 2009 Short-Form DRTV Media Billings Off 5.2 Percent   7 May, 2010

The year ends more than $300M down from 2008 results, though the total quarterly number of...More>>

Article
3Q 2009 Short-Form Media Billings Slide a Modest 2.1 Percent   4 Feb, 2010

Marking a fifth-consecutive quarter of decline, 3Q 2009 short-form DRTV media billings fell $23.3...More>>

Total Quarterly Short-Form Media Billings Article
2Q Short-Form DRTV Media Billings Slip 7.3 Percent   23 Nov, 2009

Second-quarter 2009 short-form DRTV media billings research shows the completion of a full year's...More>>

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Short-Form DRTV Media Billings Off Nearly 13 Percent in 1Q 2009   1 Aug, 2009

Continuing the trend started in third and fourth quarters of 2008, short-form DRTV media billings...More>>

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4Q 2008 Short-Form DRTV Media Billings Level Off at $1.1 Billion   1 May, 2009

The latest tally from TNS Media Intelligence (TNSMI) reflects a new trend in short-form DRTV media...More>>

Article
Top-40 Spending Freefall Helps Push 3Q 2008 Short-Form Media Billings Down 7 Percent   1 Feb, 2009

Halting 14 consecutive quarters of growth, third-quarter 2008 short-form DRTV media billings fell...More>>

Article
Second-Quarter Short-Form DRTV Media Billings Increase $28.3 Million   1 Nov, 2008

The latest data from TNS Media Intelligence (TNSMI) marks the 14th consecutive quarter that...More>>

Article
1Q Short-Form DRTV Media Billings Double in 4 Years   1 Aug, 2008

The year 2008 marks the fifth year of Response magazine's reporting and analysis of short-form DRTV...More>>





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