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Short-Form DRTV

Direct response advertising spots that are 30, 60 or 90 seconds long.


Article
Kantar Clarifies Dour 3Q 2013 Short-Form DRTV Billings   1 Feb, 2014

Shortly after Kantar Media’s third-quarter 2013 short-form DRTV media billings results arrived in...More>>

Article
Short-Form DRTV Media Billings’ 2013 Tumble Continues    1 Nov, 2013

Kantar Media’s second-quarter 2013 short-form DRTV media billings results nearly doubled down on...More>>

Article
Short-Form DRTV Billings Crash in First Quarter   1 Aug, 2013

Kantar Media’s first-quarter 2013 short-form DRTV media billings results dropped a frightful 17.5...More>>

Article
4Q 2012 Short-Form DRTV Media Billings Rise $35.5M   1 May, 2013

Fourth-quarter 2012 short-form DRTV media billings provided by Kantar Media rose more than $35.5...More>>

Article
3Q 2012 Short-Form DRTV Billings Battle to Break Even   1 Feb, 2013

Many in the short-form DRTV media space feared a third-quarter 2012 freefall due to Summer Olympics...More>>

Article
2Q Short-Form DRTV Media Billings Expand by $159M   1 Nov, 2012

Second-quarter 2012 short-form DRTV media results provided by Kantar Media continue the direct...More>>

Article
1Q Short-Form DRTV Media Billings Hold Steady   1 Aug, 2012

First-quarter 2012 short-form DRTV media billings results provided by Kantar Media were nearly...More>>

Article
4Q 2011 Short-Form DRTV Media Billings Inch Higher   1 May, 2012

Though the economy continues to struggle, short-form DRTV continues to remain popular. Though the...More>>

Article
3Q 2011 Short-Form DRTV Media Billings Jump 16.2 Percent   1 Feb, 2012

In a sign of hopefully better times to come, third-quarter 2011 short-form DRTV media billings...More>>

Article
2Q Short-Form DRTV Media Billings Rise 2 Percent   1 Nov, 2011

Second-quarter 2011 short-form DRTV media results provided by Kantar Media showed a boost of just...More>>





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