Though the economy continues to struggle, short-form DRTV continues to remain popular. Though the number of campaigns aired continues to decline slightly, it is a good sign for the short-form industry that annual totals continued to remain higher than $4 billion, and that spending continues to grow...More>>

In a sign of hopefully better times to come, third-quarter 2011 short-form DRTV media billings jumped $188 million — a 16.2-percent increase when measured against 3Q 2010 results, according to data from Kantar Media. While 3Q 2010 marked a dismal ninth-consecutive quarter of decline and again...More>>

Second-quarter 2011 short-form DRTV media results provided by Kantar Media showed a boost of just more than $20 million, a 2-percent rise when compared to the same quarter of the previous year. Total 2Q spending continued to remain above the $1 billion mark for the fifth year in a row at...More>>

First-quarter 2011 short-form DRTV media billings results provided by Kantar Media boast a 6.9-percent jump, an increase of $74.2 million that brings total spending back to above the billion-dollar mark. The reported $1,069,909,800 total is an uplifting result is in contrast to 1Q 2010, when total...More>>

Fourth-quarter 2010 short-form DRTV media billings provided by Kantar Media showed a loss of just less than $20 million from 4Q 2009. Though any decrease — even just a 1.9-percent dip — is never good news, the quarter’s $1,028,049,400 total is the highest quarterly total recorded this year...More>>

Marking a ninth-consecutive quarter of decline, third-quarter 2010 short-form DRTV media billings fell $107.9 million — a 10-percent drop when measured against 3Q 2009 results. Data from Kantar Media shows short-form DRTV media spending again falling short of the $1 billion mark, reaching...More>>

Second-quarter 2010 short-form DRTV media results provided by Kantar Media showed a loss of just less than $49.5 million from 2Q 2009. Despite the 4.7-percent decline, total 2Q spending still managed to remain — though just barely — above the $1 billion mark for the fourth year in a row at...More>>

First-quarter 2010 short-form DRTV media results provided by Kantar Media (formerly TNS Media Intelligence) showed a loss of about $27 million from 1Q 2009. Though only a 2.7-percent drop, 1Q results fell under the $1 billion mark for the first time since 2007, landing at...More>>

The year ends more than $300M down from 2008 results, though the total quarterly number of campaigns rises to record heights.More>>

Marking a fifth-consecutive quarter of decline, 3Q 2009 short-form DRTV media billings fell $23.3 million — a modest 2.1-percent drop when measured against recent quarterly losses. Data from Kantar Media (formerly TNS Media Intelligence) shows short-form DRTV media spending at $1.082 billion,...More>>