Article
1Q Short-Form DRTV Media Billings Jump 6.9 Percent 1 Aug, 2011
First-quarter 2011 short-form DRTV media billings results provided by Kantar Media boast a 6.9-percent jump, an increase of $74.2 million that brings total spending back to above the billion-dollar mark. The reported $1,069,909,800 total is an uplifting result is in contrast to 1Q 2010, when total...More>>
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Article
3Q 2010 Short-Form Media Billings Drop 10 Percent 1 Feb, 2011
Marking a ninth-consecutive quarter of decline, third-quarter 2010 short-form DRTV media billings fell $107.9 million — a 10-percent drop when measured against 3Q 2009 results. Data from Kantar Media shows short-form DRTV media spending again falling short of the $1 billion mark, reaching...More>>
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2Q Short-Form DRTV Media Billings Slip 7.3 Percent 23 Nov, 2009
Second-quarter 2009 short-form DRTV media billings research shows the completion of a full year's worth of declines, beginning with third-quarter 2008. TNS Media Intelligence's (TNSMI) data reports a 7.3-percent loss of $83.4 million for 2Q 2009 as total spending remained just above the $1 billion...More>>
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Fourth-Quarter 2010 Short-Form DRTV Media Billings Dip 1.9 Percent 1 May, 2011
Fourth-quarter 2010 short-form DRTV media billings provided by Kantar Media showed a loss of just less than $20 million from 4Q 2009. Though any decrease — even just a 1.9-percent dip — is never good news, the quarter’s $1,028,049,400 total is the highest quarterly total recorded this year...More>>
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Article
2Q Short-Form DRTV Media Billings Slip 4.7 Percent 1 Nov, 2010
Second-quarter 2010 short-form DRTV media results provided by Kantar Media showed a loss of just less than $49.5 million from 2Q 2009. Despite the 4.7-percent decline, total 2Q spending still managed to remain — though just barely — above the $1 billion mark for the fourth year in a row at...More>>
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Article
4Q 2009 Short-Form DRTV Media Billings Off 5.2 Percent 7 May, 2010
The year ends more than $300M down from 2008 results, though the total quarterly number of campaigns rises to record heights.More>>
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Research: 1Q Short-Form DRTV Media Billings Fall Below $1 Billion 16 Aug, 2010
First-quarter 2010 short-form DRTV media results provided by Kantar Media (formerly TNS Media Intelligence) showed a loss of about $27 million from 1Q 2009. Though only a 2.7-percent drop, 1Q results fell under the $1 billion mark for the first time since 2007, landing at...More>>
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Article
3Q 2009 Short-Form Media Billings Slide a Modest 2.1 Percent 4 Feb, 2010
Marking a fifth-consecutive quarter of decline, 3Q 2009 short-form DRTV media billings fell $23.3 million — a modest 2.1-percent drop when measured against recent quarterly losses. Data from Kantar Media (formerly TNS Media Intelligence) shows short-form DRTV media spending at $1.082 billion,...More>>
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Short-Form DRTV Media Billings Off Nearly 13 Percent in 1Q 2009 1 Aug, 2009
Continuing the trend started in third and fourth quarters of 2008, short-form DRTV media billings as provided by TNS Media Intelligence (TNSMI), reported another loss for 1Q 2009. First quarter short-form DRTV billings fell 12.8 percent, an overall loss of $150.6 million but managed - as in 3Q and...More>>
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4Q 2008 Short-Form DRTV Media Billings Level Off at $1.1 Billion 1 May, 2009
The latest tally from TNS Media Intelligence (TNSMI) reflects a new trend in short-form DRTV media billings heading into 2009. Fourth-quarter 2008 ended the year off 11.5 percent ($143.6 million) from 4Q 2007 results. The quarter's $1,106,117,200 was a mere $89,500 above third-quarter 2008 results...More>>
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