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Long-Form DRTV

Half-hour format direct response advertising infomercials.


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4Q 2013 Long-Form DRTV Media Results Round Out Somber Year   1 Apr, 2014

Fourth-quarter 2013 long-form DRTV media billings dropped $13.2 million (5.3 percent) compared with...More>>

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3Q 2013: Long-Form Media Billings Stumble Yet Again   1 Jan, 2014

Response’s long-form media billings research for third-quarter 2013 shows measured results...More>>

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2Q 2013 Long-Form Media Billings Stumble 3.7 Percent   1 Oct, 2013

Though Response’s second-quarter 2013 long-form DRTV media billings show a $10.2 million decrease...More>>

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Long-Form Media Billings Falter to Open 2013   1 Jul, 2013

Response’s first-quarter 2013 DRTV media billings research reflects much of the buzz heard around...More>>

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4Q 2012 Results Clinch First Annual Jump in Long-Form DRTV Billings Since 2006   1 Apr, 2013

Fourth-quarter 2012 long-form DRTV media billings lost $4.2 million (1.6 percent) compared with the...More>>

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Long-Form Media Billings Stay Flat in 3Q 2012   1 Jan, 2013

Long-form media billings research from Response in third-quarter 2012 shows a steady market...More>>

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2Q 2012 Long-Form Media Billings Leap $32 Million   1 Oct, 2012

Response’s second-quarter 2012 long-form DRTV media billings results are the best for a second...More>>

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Long-Form Media Billings Rise 2.8 Percent in 1Q 2012   1 Jul, 2012

Spending in the top 30 markets dips 10.2 percent, while the total number of time slots purchased...More>>

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Fourth-Quarter 2011 Long-Form DRTV Media Billings Enjoy a 6.2-Percent Rise   1 Apr, 2012

Fourth-quarter 2011 long-form DRTV media billings rose 6.2 percent, an increase of $15.7 million...More>>

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Long-Form Media Billings Dip 3.7% in 3Q 2011   1 Jan, 2012

Long-form media billings in third-quarter 2011 dropped 3.7 percent to $235,493,400. The decrease...More>>





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