Fourth-quarter 2011 long-form DRTV media billings rose 6.2 percent, an increase of $15.7 million when compared to 4Q 2010. The positive results are an encouraging sign and a welcome change for the long-form industry, which in 4Q 2010 experienced a dismal $35.5 million decline.More>>

Long-form media billings in third-quarter 2011 dropped 3.7 percent to $235,493,400. The decrease represents a loss of about $9 million when compared to 3Q 2010, making 2011’s the lowest third-quarter total in seven years. The total number of time slots purchased also dropped by 55,759, while...More>>

Response’s second-quarter 2011 long-form DRTV media billings research shows a continuing decline in the first half of 2011. Second-quarter billings totals dropped 9.8 percent (about $26 million) when compared to the same period of the previous year, ending 2Q at $241,971,100 — the weakest 2Q...More>>

Response’s first-quarter 2011 long-form DRTV media billings research continues to present a variety of mixed results, similar to those of 1Q 2010. Overall, first-quarter 2011 long-form media billings decreased $21 million — a drop of 7 percent — with the total number of time slots purchased...More>>

Fourth-quarter 2010 long-form DRTV media billings dropped nearly 13 percent to $239,730,400, a decline of $35.5 million when compared to the same quarter of the previous year. It is the lowest reported fourth-quarter result since 2004, and mimics the results of this year’s first quarter, which...More>>

Long-form media billings in third-quarter 2010 rose a slight 0.3 percent to $244,624,200. Though minimal, the increase is a positive change from the five-year low of 3Q 2009 when spending declined $21.1 million. This growth is the first seen for quarterly totals since third-quarter 2007, when...More>>

Response’s second-quarter 2010 long-form DRTV media billings research continues the same mixed trend seen in 1Q. Though down almost $34 million (11.2 percent) from 1Q 2010, second-quarter results ($268,292,900) saw a 2.8-percent increase ($7.5 million) when compared to second-quarter 2009. More>>

Response’s first-quarter 2010 long-form DRTV media billings research presents a truly mixed bag of results. Overall, 1Q 2010 results came in at $302,075,500, down more than $26 million (8.1 percent) from 1Q 2009’s record total, but nearly $27 million better than 4Q 2009. This is the first loss...More>>

Bookending historic second- and third-quarter results, fourth-quarter 2009 long-form DRTV media billings mirrored 1Q 2009 results, experiencing a 1-percent bounce back, with the total of $275,230,400 reflecting a $2.6 million jump compared to the same quarter in 2008. This is the first growth...More>>

Timeslots purchased remain above 600,000 as the average cost of a half-hour block shrinks by one-third for the second consecutive quarter. More>>