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Long-Form DRTV

Half-hour format direct response advertising infomercials.

Article 4Q 2012 Results Clinch First Annual Jump in Long-Form DRTV Billings Since 2006 1 Apr, 2013 Fourth-quarter 2012 long-form DRTV media billings lost $4.2 million (1.6 percent) compared with the...More>>
Article Long-Form Media Billings Stay Flat in 3Q 2012 1 Jan, 2013 Long-form media billings research from Response in third-quarter 2012 shows a steady market...More>>
Article 2Q 2012 Long-Form Media Billings Leap $32 Million 1 Oct, 2012 Response’s second-quarter 2012 long-form DRTV media billings results are the best for a second...More>>
Article Long-Form Media Billings Rise 2.8 Percent in 1Q 2012 1 Jul, 2012 Spending in the top 30 markets dips 10.2 percent, while the total number of time slots purchased...More>>
Article Fourth-Quarter 2011 Long-Form DRTV Media Billings Enjoy a 6.2-Percent Rise 1 Apr, 2012 Fourth-quarter 2011 long-form DRTV media billings rose 6.2 percent, an increase of $15.7 million...More>>
Article Long-Form Media Billings Dip 3.7% in 3Q 2011 1 Jan, 2012 Long-form media billings in third-quarter 2011 dropped 3.7 percent to $235,493,400. The decrease...More>>
Article 2Q 2011 Long-Form Media Billings Dip 9.8 Percent 1 Oct, 2011 Response’s second-quarter 2011 long-form DRTV media billings research shows a continuing decline...More>>
Article Long-Form Media Billings Slide 7 Percent in 1Q 2011 1 Jul, 2011 Response’s first-quarter 2011 long-form DRTV media billings research continues to present a...More>>
	Article Fourth-Quarter 2010 Long-Form DRTV Media Billings Decline $35.5 Million 1 Apr, 2011 Fourth-quarter 2010 long-form DRTV media billings dropped nearly 13 percent to $239,730,400, a...More>>
Article Long-Form Media Billings Crawl Up 0.3 Percent in 3Q 2010 1 Jan, 2011 Long-form media billings in third-quarter 2010 rose a slight 0.3 percent to $244,624,200. Though...More>>

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