DR radio media billings enjoyed a healthy turnaround in the first quarter of 2011, according to data provided by Kantar Media. The first-quarter 2011 total of $14,434,400 was up almost $4 million from 1Q 2010, a 27.4-percent increase. Though this quarter’s total falls about $1.9 million short of...More>>

Bouncing back from a dismal 2009, DR radio media billings closed out 2010 with more than respectable numbers, finishing off the year at $49.3 million, a 16.5-percent increase from the prior year. Kantar Media reports fourth-quarter direct response radio media billings of $16,295,400, a vast...More>>

While there’s been extensive discussion and debate regarding the changing landscape of television advertising, radio too as a medium has seen quite a shakeup in recent years — given the expanding outlets and options for music and content, especially at a time when even the term “Napster”...More>>

Second-quarter 2009 DR radio media billings, provided by TNS Media Intelligence (TNSMI), show an 11.9-percent decrease of more than $1.3 million. This marks the third consecutive year that second-quarter numbers have declined and is the lowest quarter reported in six years of TNS-provided data.More>>

When do you know a market is struggling? When a quarter that shows a 28.3-percent loss — like 4Q 2009 — can be considered a slight rebound from the previous two quarters. Kantar Media (formerly TNS Media Intelligence) reports direct response radio media billings of just more than $12 million...More>>

Second-quarter 2010 DR radio media billings, provided by Kantar Media, show a 10.9-percent increase of about $1.2 million. This is the first time in the past four years that second-quarter numbers have seen an increase, and total quarterly spending has returned to above $10 million after last...More>>

DR radio media billings continue to slide in the first quarter of 2010, according to data provided by Kantar Media (formerly TNS Media Intelligence). First-quarter 2010 totals — $10,482,000 — were down just more than $1 million from 1Q 2009, a 9.3-percent decrease, and fell about $1.5 million...More>>

Third-quarter 2009 DR radio media billings results, provided by Kantar Media (formerly TNS Media Intelligence), show a precipitous slide of 37 percent from same-quarter totals one year ago, losing more than $4.5 million. Just one quarter ago, DR radio media billings fell below $10 million in a...More>>

Parallel to the losses experienced in short-form DRTV media billings during first-quarter 2009, DR radio media billings also continue to slide. As the data provided by TNS Media Intelligence (TNSMI) for Response enters its sixth year, total DR radio media billings were off by $1.9 million (14.3...More>>

Slamming the brakes on three quarters of double-digit losses in 2008, fourth-quarter 2008 DR radio media billings from TNS Media Intelligence (TNSMI) show a 7.6-percent decrease of nearly $1.4 million. Based on the five years of TNS-provided data to Response, each of the four quarterly results in...More>>