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Article
Media Zone: DRTV Has the Answers for the DVR Dilemma   1 May, 2008

Advertiser studies that measure how digital video recorders (DVRs) hurt their TV campaigns have...More>>

Article
Media Zone: What Makes One Media Company More Effective Than Another?   1 Apr, 2008

Have you ever wondered what makes one direct response media buying agency better than another? Are...More>>





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