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Media Zone: Is Cable's Big Canoe Paddling Upstream?   1 Jul, 2008

May's National Cable Television Association (NCTA) convention stirred up renewed hype for Project...More>>

Media Zone: Back to Basics: 5 Keys to Successful Media Management and Response   1 Jun, 2008

When it comes to media strategy, one of the most important considerations is the execution of the...More>>

Media Zone: DRTV Has the Answers for the DVR Dilemma   1 May, 2008

Advertiser studies that measure how digital video recorders (DVRs) hurt their TV campaigns have...More>>

Media Zone: What Makes One Media Company More Effective Than Another?   1 Apr, 2008

Have you ever wondered what makes one direct response media buying agency better than another? Are...More>>

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