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Media Zone: The DNA of DRTV   1 Apr, 2009

Everyone wants to know the secret to direct response television (DRTV) advertising. In a world...More>>

Media Zone: For DRTV, the Economy Is Always Good   1 Mar, 2009

A friend of mine commented that in the DRTV spots he'd seen recently, product price points seemed...More>>

Media Zone: The Direct Response Industry Will Shine in 2009   1 Feb, 2009

A round the globe, they say that when the United States sneezes, the rest of the world catches a...More>>

Media Zone: Seeking Direct Response Rules for Mobile In-Game Ads   1 Jan, 2009

Yes, I know proposing arcane rules is sacrilege to many who experiment and opine in new media...More>>

Media Zone: Micro-Blogging's Big Promise Sets Us Atwitter   1 Nov, 2008

Remember life without Google? You should. It only turned 10 this September (though I believe that...More>>

Media Zone: From 'Empty Nest' to the Bird's Nest   1 Oct, 2008

NBC Universal had its own fair share of record-breaking moments at the Olympic Games in Beijing....More>>

Media Zone: Recession Insurance: How Much Would You Pay?   1 Sep, 2008

Whether our economy is technically in recession is moot. Consumers are behaving with recessionary...More>>

Media Zone: Sharper Image Bankruptcy Is a Warning Call to DRTV: Build Brands Now   1 Aug, 2008

I was saddened to read about The Sharper Image's bankruptcy and that they have been forced to seek...More>>

Media Zone: Is Cable's Big Canoe Paddling Upstream?   1 Jul, 2008

May's National Cable Television Association (NCTA) convention stirred up renewed hype for Project...More>>

Media Zone: Back to Basics: 5 Keys to Successful Media Management and Response   1 Jun, 2008

When it comes to media strategy, one of the most important considerations is the execution of the...More>>

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