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Article
Media Zone: Online Ad Sellers' Direct Response Grumbling Could Backfire   1 Sep, 2009

As global ad dollars continue to shrink, even the trendiest new media is feeling the pinch....More>>

Article
Media Zone: Direct Response Builds Brands   1 Aug, 2009

From the beginning, direct response technologies have proven effective in generating sales. So many...More>>

Article
Media Zone: Measuring Online Response - We Can Do Better   1 Jul, 2009

Media worlds are colliding. It's now impossible to separate offline and online media. As a result,...More>>

Article
Media Zone: Infomercials Turn 25 ... and Still Can't Get No Respect   1 Jul, 2009

I'm hardly the first to call infomercials the Rodney Dangerfield of advertising, but 25 years after...More>>

Article
Media Zone: Brand and Direct: Bridging the Gap During Tough Economic Times   1 Jun, 2009

Notice that this article's headline does not say vs. - as is often the case - but rather and. The...More>>

Article
Media Zone: The Twisted Logic Behind Online Ad Reforms   1 May, 2009

Gloomy statistics illustrate that the online ad juggernaut is slowing. As publishers and...More>>

Article
Media Zone: Where Did All the Minutes Go?   1 Apr, 2009

At the end of 2008, with the economy in a freefall, we anticipated a media-buying bonanza in 2009....More>>

Article
Media Zone: The DNA of DRTV   1 Apr, 2009

Everyone wants to know the secret to direct response television (DRTV) advertising. In a world...More>>

Article
Media Zone: For DRTV, the Economy Is Always Good   1 Mar, 2009

A friend of mine commented that in the DRTV spots he'd seen recently, product price points seemed...More>>

Article
Media Zone: The Direct Response Industry Will Shine in 2009   1 Feb, 2009

A round the globe, they say that when the United States sneezes, the rest of the world catches a...More>>





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