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	Article Media Buying & Planning Guide: Winning Campaigns 1 Oct, 2012 It’s a game of strategy and precision planning, calculated decisions and smart investments. As...More>>
Article Media Buying & Planning Guide: Sales on the Upswing 1 May, 2012 As 2011 came to a close, DRTV sales showed continuing signs of rebounding, and network executives...More>>
	Article Media Buying & Planning Guide: What? Me, Worry? 1 Oct, 2011 Direct response media buyers could have bemoaned cable television’s record upfront season....More>>
File 2011 Cable Network Directory 2 May, 2011 2011 Cable Network DirectoryMore>>
Article 3Q 2010 DR Radio Media Billings Soar 32.7 Percent 1 Mar, 2011 Third-quarter 2010 DR radio media billings results provided by Kantar Media show a 32.7-percent...More>>
File 2010 Cable Network Directory 7 May, 2010 2010 Cable Network DirectoryMore>>
Article Media Buyers Get the Squeeze 7 May, 2010 Short-form prices shoot back up as inventory shrinks and general ad sales recover.More>>
	Article 2Q Short-Form DRTV Media Billings Slip 7.3 Percent 23 Nov, 2009 Second-quarter 2009 short-form DRTV media billings research shows the completion of a full year's...More>>
Article Media Zone: Managing Your Online Reputation 1 Oct, 2009 Why the Internet is a double-edged sword. More>>
Article Media Zone: Online Ad Sellers' Direct Response Grumbling Could Backfire 1 Sep, 2009 As global ad dollars continue to shrink, even the trendiest new media is feeling the pinch....More>>

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