As 2011 came to a close, DRTV sales showed continuing signs of rebounding, and network executives reported optimistically that although long-form sales were slow to recover, the short-form market was back on track. Direct response TV as sales continued to deliver positive results and hope that new...More>>

Direct response media buyers could have bemoaned cable television’s record upfront season. October is typically challenging, as price increases come with new fall programming, but this year national cable networks earned $9.3 billion in upfront sales, a 16-percent increase compared to last year,...More>>

2011 Cable Network DirectoryMore>>

Third-quarter 2010 DR radio media billings results provided by Kantar Media show a 32.7-percent surge in spending to $11,457,600 — nearly $3.6 million more than in 3Q 2009. The results are a crucial boost to a market in need of good news: Just a year ago, DR radio media billings crashed 37...More>>

2010 Cable Network DirectoryMore>>

Short-form prices shoot back up as inventory shrinks and general ad sales recover.More>>

Second-quarter 2009 short-form DRTV media billings research shows the completion of a full year's worth of declines, beginning with third-quarter 2008. TNS Media Intelligence's (TNSMI) data reports a 7.3-percent loss of $83.4 million for 2Q 2009 as total spending remained just above the $1 billion...More>>

Why the Internet is a double-edged sword. More>>

As global ad dollars continue to shrink, even the trendiest new media is feeling the pinch. Internet advertising — a rocket-fueled $23.4 billion market in 2008 — was down 5 percent during this year's first quarter. ROI is the new mantra for even old advertisers, much to the chagrin of an...More>>

From the beginning, direct response technologies have proven effective in generating sales. So many well-respected brands are integrating direct response with their existing brand efforts - Sears, Home Depot, Pfizer, Dell and Procter & Gamble are some of the prime examples in this area. More than...More>>