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Article
Art & Science   1 Oct, 2013

Heading into 2013, signs of a rebounding economy and the bullish media landscape pointed to...More>>

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Media Buying & Planning Guide: Winning Campaigns   1 Oct, 2012

It’s a game of strategy and precision planning, calculated decisions and smart investments. As...More>>

Article
Media Buying & Planning Guide: Sales on the Upswing   1 May, 2012

As 2011 came to a close, DRTV sales showed continuing signs of rebounding, and network executives...More>>

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Media Buying & Planning Guide: What? Me, Worry?   1 Oct, 2011

Direct response media buyers could have bemoaned cable television’s record upfront season....More>>

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2011 Cable Network Directory   2 May, 2011

2011 Cable Network DirectoryMore>>

Article
3Q 2010 DR Radio Media Billings Soar 32.7 Percent   1 Mar, 2011

Third-quarter 2010 DR radio media billings results provided by Kantar Media show a 32.7-percent...More>>

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2010 Cable Network Directory   7 May, 2010

2010 Cable Network DirectoryMore>>

Article
Media Buyers Get the Squeeze   7 May, 2010

Short-form prices shoot back up as inventory shrinks and general ad sales recover.More>>

Total Quarterly Short-Form Media Billings Article
2Q Short-Form DRTV Media Billings Slip 7.3 Percent   23 Nov, 2009

Second-quarter 2009 short-form DRTV media billings research shows the completion of a full year's...More>>

Article
Media Zone: Managing Your Online Reputation    1 Oct, 2009

Why the Internet is a double-edged sword. More>>





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