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Market Spotlight
DR Hammer Home Sales Article
DR Hammers Home Sales   1 May, 2013

Liquid Nails adhesive is what you might call a sticky solution. As the name so aptly implies, the...More>>

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DR Hits the Nail on the Head   1 May, 2011

Direct response is all about empowering consumers to take purchasing decisions into their own hands...More>>

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Empowering Consumers   11 Jul, 2010

Marketers find direct response campaigns shine brightest when spotlighting usergenerated content on...More>>

An Industry-Wide Makeover Article
Beauty & Personal Care market - An Industry-Wide Makeover   9 Apr, 2010

Beauty and personal care products earned more than $10.5 billion in revenue last year. But while it...More>>

Article
Head of Household   4 Mar, 2010

The International Home + Housewares Show reminds the direct response industry every year that...More>>





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