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DR Hits the Nail on the Head 1 May, 2011
Direct response is all about empowering consumers to take purchasing decisions into their own hands — something the hardware space has long seen its customers do, and then some. As more people take back their own yards from hired services and embrace cordless, energy-efficient products, DR is...More>>
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Empowering Consumers 11 Jul, 2010
Marketers find direct response campaigns shine brightest when spotlighting usergenerated content on social media sites.More>>
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Beauty & Personal Care market - An Industry-Wide Makeover 9 Apr, 2010
Beauty and personal care products earned more than $10.5 billion in revenue last year. But while it can be a lucrative business, it can also be tough to capture market share. It’s estimated that women see about 400 beauty advertisements in a day, so the challenge for any product in this space is...More>>
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Head of Household 4 Mar, 2010
The International Home + Housewares Show reminds the direct response industry every year that there’s a lot more to March besides the madness of college basketball and leprechauns. While some product segments have lagged in the sagging economy, housewares have remained remarkably strong. In its...More>>
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