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Legal Review

Industry legal experts tackle regulatory and court rulings and what they mean to your business.


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Legal Review: Implementing a Social Media Advertising Strategy   1 Aug, 2011

In the February issue of Response, we wrote about the legal issues that can arise when your...More>>

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Legal Review: After A Decade, FTC Dusts Off ‘Dot Com Disclosures’   1 Jul, 2011

The Federal Trade Commission (FTC) announced on May 26 that it planned to update its Dot Com...More>>

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Legal Review: Legal Advice Clinically Proven to Reduce Lawsuits by Up to 36%   1 Jun, 2011

Recent class action cases, competitor-vs.-competitor lawsuits and Federal Trade Commission (FTC)...More>>

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Legal Review: Online Marketer to Pay FTC for Affiliates’ Misleading Reviews   1 May, 2011

The Federal Trade Commission (FTC) recently announced that Legacy Learning Systems Inc. and its...More>>

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Legal Review: Are You in Compliance in the Post-Rockefeller Bill Era?   1 Apr, 2011

Now that Sen. Jay Rockefeller’s, D-W. Va., bill, the Restore Online Shopper’s Confidence Act,...More>>

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Legal Review: FTC’s ‘Tested Green’ Action Catches Phony Certification Red-Handed   1 Mar, 2011

On Jan. 11, the Federal Trade Commission (FTC) announced that it had reached a consent agreement...More>>

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Legal Reviews: Four Legal Issues Stare Down Social Marketing Planners   1 Feb, 2011

You’re the CEO of a company with a successful DR product. One night, you’re searching for it on...More>>

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Legal Review: Rockefeller Bill Caps off Tough 2010 for Marketers   1 Jan, 2011

2010 represented the toughest legislative climate the DR industry has faced in years — and 2011...More>>

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Legal Review: FTC Seeks Backdoor Ban of Weight-Loss Claims   1 Dec, 2010

With little fanfare, the Federal Trade Commission (FTC) has signaled a major policy shift on...More>>

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Legal Review: FTC’s Proposed Green Guides Poised to Compost Common Green Claims    1 Nov, 2010

Most of you will be familiar with the recent rewriting of the Federal Trade Commission’s (FTC)...More>>





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