Response Magazine Site Response Expo Site Direct Response Market Alliance Site Response TV Site Market Research Job Board

 

   Log in
  



Legal Review

Industry legal experts tackle regulatory and court rulings and what they mean to your business.


Article
Legal Review: Differentiation Is Not Just in the Eye of the Marketer   1 Nov, 2012

In the hyper-competitive direct response marketplace, differentiation can be the key to a...More>>

Article
Legal Review: Release of Study Leaves Marketers Wondering Just What FTC Is 'Up To'   1 Sep, 2012

The Federal Trade Commission's (FTC) recent release of a consumer survey and statements in the...More>>

Article
Legal Review: Spokeo's Data Broker Business Model Results in First-of-Its-Kind FTC Action   1 Jul, 2012

On June 12, the Federal Trade Commission (FTC) leveled an $800,000 civil penalty against Spokeo...More>>

Article
Legal Review: FTC Sets New Standards for Negative Option Disclosures   1 Jun, 2012

Companies who market negative-option offers online or by telephone should pay very close attention...More>>

Article
Legal Review: Appellate Court Ruling Changes Game for E-mail Campaigns   1 May, 2012

A recent California appellate court decision, Balsom v. Trancos, has serious implications for...More>>

Article
Legal Review: So You Want to Do Social Media?   1 Apr, 2012

Social media marketing offers unique opportunities for direct response marketers to reach consumers...More>>

Article
Piracy and Counterfeiting Move to the Front Burner   1 Mar, 2012

The early weeks of 2012 may go down in history as the great awakening to piracy and counterfeiting...More>>

Article
Legal Review: Avoiding Legal Pitfalls in Mobile Marketing   1 Feb, 2012

Exponential growth in smartphone usage, enhanced ability to deliver interactive digital content,...More>>

Article
Legal Review: CashCall Case Brings Call Monitoring Into the Spotlight   1 Jan, 2012

In November, a California Court of Appeals decision set the stage for a likely California Supreme...More>>

Article
Legal Review: A Busy Year for the FTC   1 Dec, 2011

In 2011, the Federal Trade Commission (FTC) continued vigilant enforcement of product categories...More>>





©2014 Questex Media Group LLC. All rights reserved. Reproduction in whole or in part is prohibited. Please send any technical comments or questions to our webmaster. Contact Us | Terms of Use | Privacy Policy | Security Seals