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Legal Review

Industry legal experts tackle regulatory and court rulings and what they mean to your business.


Article
Legal Review: FTC Sets New Standards for Negative Option Disclosures   1 Jun, 2012

Companies who market negative-option offers online or by telephone should pay very close attention...More>>

Article
Legal Review: Appellate Court Ruling Changes Game for E-mail Campaigns   1 May, 2012

A recent California appellate court decision, Balsom v. Trancos, has serious implications for...More>>

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Legal Review: So You Want to Do Social Media?   1 Apr, 2012

Social media marketing offers unique opportunities for direct response marketers to reach consumers...More>>

Article
Piracy and Counterfeiting Move to the Front Burner   1 Mar, 2012

The early weeks of 2012 may go down in history as the great awakening to piracy and counterfeiting...More>>

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Legal Review: Avoiding Legal Pitfalls in Mobile Marketing   1 Feb, 2012

Exponential growth in smartphone usage, enhanced ability to deliver interactive digital content,...More>>

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Legal Review: CashCall Case Brings Call Monitoring Into the Spotlight   1 Jan, 2012

In November, a California Court of Appeals decision set the stage for a likely California Supreme...More>>

Article
Legal Review: A Busy Year for the FTC   1 Dec, 2011

In 2011, the Federal Trade Commission (FTC) continued vigilant enforcement of product categories...More>>

Article
Legal Review: America Invents Act Has Implications for Marketers and Inventors   1 Nov, 2011

The America Invents Act (AIA), the most dramatic change to U.S. patent law since the 1952 revision,...More>>

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Legal Review: FTC Slims Down Nivea’s Wallet Over ‘My Silhouette’ Claims   1 Sep, 2011

The Federal Trade Commission (FTC) was once termed “The National Nanny” by the Washington Post....More>>

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Legal Review: Implementing a Social Media Advertising Strategy   1 Aug, 2011

In the February issue of Response, we wrote about the legal issues that can arise when your...More>>





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