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Response Magazine > Legal Review



Legal Review

Industry legal experts tackle regulatory and court rulings and what they mean to your business.


Article
Legal Review: FTC’s ‘Tested Green’ Action Catches Phony Certification Red-Handed   1 Mar, 2011

On Jan. 11, the Federal Trade Commission (FTC) announced that it had reached a consent agreement...More>>

Article
Legal Reviews: Four Legal Issues Stare Down Social Marketing Planners   1 Feb, 2011

You’re the CEO of a company with a successful DR product. One night, you’re searching for it on...More>>

Article
Legal Review: Rockefeller Bill Caps off Tough 2010 for Marketers   1 Jan, 2011

2010 represented the toughest legislative climate the DR industry has faced in years — and 2011...More>>

Article
Legal Review: FTC Seeks Backdoor Ban of Weight-Loss Claims   1 Dec, 2010

With little fanfare, the Federal Trade Commission (FTC) has signaled a major policy shift on...More>>

Article
Legal Review: FTC’s Proposed Green Guides Poised to Compost Common Green Claims    1 Nov, 2010

Most of you will be familiar with the recent rewriting of the Federal Trade Commission’s (FTC)...More>>

Article
Legal Review: A New Way to Pay for Intellectual Property Infringement Litigation … and Peace of Mind   19 Oct, 2010

Everyone is familiar with defensive insurance, which pays for your legal defense and, if you are...More>>

Article
Legal Review: FTC Doubles Down on Substantiation   17 Sep, 2010

The Federal Trade Commission (FTC) says that advertisers must have a “reasonable basis” for...More>>

Article
Legal Review: Post-Transaction and Negative Option Marketing: What’s Next For Marketers   17 Aug, 2010

The first half of 2010 presented marketers who engage in post-transaction and negative option...More>>

Article
Legal Review: The FTC Fires a Warning Shot After AnnTaylor’s Blogging Adventure   11 Jul, 2010

Back in the 1950s, the level of violence in television shows was very low. In most of the TV...More>>

knowles_berge_legalreview Article
Legal Review: Beware E-mail Marketing Strategies That Deliver Trouble   11 Jun, 2010

Beware E-mail Marketing Strategies That Deliver TroubleMore>>





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