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Legal Review

Industry legal experts tackle regulatory and court rulings and what they mean to your business.


Article
Legal Review: 9 Out of 10 Regulators Prefer Substantiated Preference Claims   1 Jul, 2013

Believe it or not, consumer comments about a product do not always have to be substantiated. For...More>>

Article
Legal Review: Getting Back to the Basics   1 May, 2013

If you’ve ever seen professional athletes train, you know they stick to the fundamentals —...More>>

Article
Legal Review: CIPA Class Actions Losing Favor With Judges   1 Mar, 2013

The Ninth Circuit Court of Appeals’ recent ruling in Faulkner v. ADT may appear, at first, to be...More>>

Article
Legal Review: Robocall, DNC Violations May Annoy FTC More Than the Average Consumer   1 Jan, 2013

In December, the Federal Trade Commission (FTC) announced its 100th “Do Not Call” enforcement...More>>

Article
Legal Review: Differentiation Is Not Just in the Eye of the Marketer   1 Nov, 2012

In the hyper-competitive direct response marketplace, differentiation can be the key to a...More>>

Article
Legal Review: Release of Study Leaves Marketers Wondering Just What FTC Is 'Up To'   1 Sep, 2012

The Federal Trade Commission's (FTC) recent release of a consumer survey and statements in the...More>>

Article
Legal Review: Spokeo's Data Broker Business Model Results in First-of-Its-Kind FTC Action   1 Jul, 2012

On June 12, the Federal Trade Commission (FTC) leveled an $800,000 civil penalty against Spokeo...More>>

Article
Legal Review: FTC Sets New Standards for Negative Option Disclosures   1 Jun, 2012

Companies who market negative-option offers online or by telephone should pay very close attention...More>>

Article
Legal Review: Appellate Court Ruling Changes Game for E-mail Campaigns   1 May, 2012

A recent California appellate court decision, Balsom v. Trancos, has serious implications for...More>>

Article
Legal Review: So You Want to Do Social Media?   1 Apr, 2012

Social media marketing offers unique opportunities for direct response marketers to reach consumers...More>>





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