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Response Magazine > Legal Review



Legal Review

Industry legal experts tackle regulatory and court rulings and what they mean to your business.


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Legal Review: Avoiding Legal Pitfalls in Mobile Marketing   1 Feb, 2012

Exponential growth in smartphone usage, enhanced ability to deliver interactive digital content,...More>>

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Legal Review: CashCall Case Brings Call Monitoring Into the Spotlight   1 Jan, 2012

In November, a California Court of Appeals decision set the stage for a likely California Supreme...More>>

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Legal Review: A Busy Year for the FTC   1 Dec, 2011

In 2011, the Federal Trade Commission (FTC) continued vigilant enforcement of product categories...More>>

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Legal Review: America Invents Act Has Implications for Marketers and Inventors   1 Nov, 2011

The America Invents Act (AIA), the most dramatic change to U.S. patent law since the 1952 revision,...More>>

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Legal Review: FTC Slims Down Nivea’s Wallet Over ‘My Silhouette’ Claims   1 Sep, 2011

The Federal Trade Commission (FTC) was once termed “The National Nanny” by the Washington Post....More>>

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Legal Review: Implementing a Social Media Advertising Strategy   1 Aug, 2011

In the February issue of Response, we wrote about the legal issues that can arise when your...More>>

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Legal Review: After A Decade, FTC Dusts Off ‘Dot Com Disclosures’   1 Jul, 2011

The Federal Trade Commission (FTC) announced on May 26 that it planned to update its Dot Com...More>>

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Legal Review: Legal Advice Clinically Proven to Reduce Lawsuits by Up to 36%   1 Jun, 2011

Recent class action cases, competitor-vs.-competitor lawsuits and Federal Trade Commission (FTC)...More>>

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Legal Review: Online Marketer to Pay FTC for Affiliates’ Misleading Reviews   1 May, 2011

The Federal Trade Commission (FTC) recently announced that Legacy Learning Systems Inc. and its...More>>

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Legal Review: Are You in Compliance in the Post-Rockefeller Bill Era?   1 Apr, 2011

Now that Sen. Jay Rockefeller’s, D-W. Va., bill, the Restore Online Shopper’s Confidence Act,...More>>





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