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Guest Opinion

DR industry leaders share key opinions on hot topics.


Article
Guest Opinion: New Research Shows That TV Is as Powerful as It's Ever Been    3 Nov, 2009

The death of television advertising was first rumored decades ago with fears that remote controls...More>>

Article
Guest Opinion: Television Has Gone Digital ... Why Haven't We?    1 Oct, 2009

DRTV is all about the numbers. The direct response industry has numbers to track the quality and...More>>





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