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Guest Opinion

DR industry leaders share key opinions on hot topics.


Article
Guest Opinion: Start With Research for On-Air Success in DRTV   11 Jul, 2010

One of my employees recently attended a talk by the head of a large brand DRTV agency. This...More>>

matt heinz Article
Guest Opinion: Using PR as a Direct Response Tool   11 Jun, 2010

Using PR as a Direct Response ToolMore>>

Article
7 Things You Need to Know About DR   7 May, 2010

A second in an occasional series of quick tips you need to learn — and remember — if you want...More>>

Article
Guest Opinion: Gone in 30 Seconds   5 Mar, 2010

Infomercials are the only TV advertising that consumers choose to watch. After all, when consumers...More>>

Article
Guest Opinion: To Succeed, Get Downright Buddhist About Your Business   5 Feb, 2010

Profit-driven executives across all industry verticals need to get real about the state of their...More>>

Article
Guest Opinion: Google Needs an Infomercial   15 Jan, 2010

Google needs an infomercial. So does Kindle — and so do many new technology products for consumer...More>>

Article
Guest Opinion: 7 Things You Need to Know About DR    1 Dec, 2009

Quick tips you need to learn — and remember — if you want to be successful in direct response...More>>

Article
Guest Opinion: Does Creative Matter?   23 Nov, 2009

Time and time again, inventors and marketers raise this question in an attempt to determine what...More>>

Article
Guest Opinion: New Research Shows That TV Is as Powerful as It's Ever Been    3 Nov, 2009

The death of television advertising was first rumored decades ago with fears that remote controls...More>>

Article
Guest Opinion: Television Has Gone Digital ... Why Haven't We?    1 Oct, 2009

DRTV is all about the numbers. The direct response industry has numbers to track the quality and...More>>





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