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Guest Opinion

DR industry leaders share key opinions on hot topics.

Guest Opinion: Pursuing Your Potential 'Marketing Perfect Storm'   1 Apr, 2011

There are many products and services that have the potential to become “marketing perfect...More>>

Guest Opinion: Til Death... Do Your Part   1 Feb, 2011

I’d wager my entire paycheck from last month that most of you are working extra hard to support...More>>

Guest Opinion: Getting Maximum Impact from DRTV   1 Jan, 2011

The DRTV industry has come a long way during the past 25 years. Yet the one-dimensional nature of...More>>

Guest Opinion: The Art of the Presentation   19 Oct, 2010

Your prototype is finally ready. You've been incessantly writing and re-writing your presentation...More>>

Guest Opinion: Networks Shouldn’t Be the FTC’s Version of ‘UL’   17 Sep, 2010

Dec. 1, 2009 marked a major change in the direct response universe. On that day, the Federal Trade...More>>

Guest Opinion: Dealing With the Devil — An Inventor’s Mindset   17 Aug, 2010

I would never recommend anyone associate with the devil. But in this piece, it is merely a...More>>

Guest Opinion: Start With Research for On-Air Success in DRTV   11 Jul, 2010

One of my employees recently attended a talk by the head of a large brand DRTV agency. This...More>>

matt heinz Article
Guest Opinion: Using PR as a Direct Response Tool   11 Jun, 2010

Using PR as a Direct Response ToolMore>>

7 Things You Need to Know About DR   7 May, 2010

A second in an occasional series of quick tips you need to learn — and remember — if you want...More>>

Guest Opinion: Gone in 30 Seconds   5 Mar, 2010

Infomercials are the only TV advertising that consumers choose to watch. After all, when consumers...More>>

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