Response Magazine Site Response Expo Site Direct Response Market Alliance Site Response TV Site Market Research Job Board

 

   Log in
  



Guest Opinion

DR industry leaders share key opinions on hot topics.


Article
Guest Opinion: New Rules for Retail Support   1 Nov, 2012

During the past two decades, retail has moved from being the end game for DRTV marketers to the...More>>

Article
Guest Opinion: How MasterCard’s Revised Chargeback Thresholds Affect DR   1 Oct, 2012

On August 15, MasterCard revised the rules for its Excessive Chargeback Program (ECP), shifting the...More>>

Article
Guest Opinion: Short-Form DR Is the Best Way to Jump Into the Hot Retail Market   1 Sep, 2012

U.S. retail sales rose 8 percent in 2011, the largest year-over-year increase since 1999 according...More>>

Article
Guest Opinion: The Sky Is Falling … Or Is It?   1 Jun, 2012

Every month we see a new article in one of the trades about the decline of DRTV and increased...More>>

Article
Guest Opinion: Getting Maximum Impact from DRTV, Part III   1 Sep, 2011

It’s no secret that the successful execution of a DRTV campaign can be difficult. Sometimes...More>>

Article
Guest Opinion: Does the Mecca of Direct Response Lie in the Art of Fulfillment?   1 Jul, 2011

Many veterans of the direct response industry remember the days when most marketers played the role...More>>

Article
Guest Opinion: Pursuing Your Potential 'Marketing Perfect Storm'   1 Apr, 2011

There are many products and services that have the potential to become “marketing perfect...More>>

Article
Guest Opinion: Til Death... Do Your Part   1 Feb, 2011

I’d wager my entire paycheck from last month that most of you are working extra hard to support...More>>

Article
Guest Opinion: Getting Maximum Impact from DRTV   1 Jan, 2011

The DRTV industry has come a long way during the past 25 years. Yet the one-dimensional nature of...More>>

Article
Guest Opinion: The Art of the Presentation   19 Oct, 2010

Your prototype is finally ready. You've been incessantly writing and re-writing your presentation...More>>





©2014 Questex Media Group LLC. All rights reserved. Reproduction in whole or in part is prohibited. Please send any technical comments or questions to our webmaster. Contact Us | Terms of Use | Privacy Policy | Security Seals