It’s no secret that the successful execution of a DRTV campaign can be difficult. Sometimes it’s temping to just find a good formula that works and stick with it. But the truth is when we stay within our comfort zone, we leave tremendous profit potential untapped. In DRTV, that means the full...More>>

Many veterans of the direct response industry remember the days when most marketers played the role of King Midas — turning every campaign into gold. Flash forward 10 years and now only an elite group of products enjoy this success.More>>

There are many products and services that have the potential to become “marketing perfect storms” — hugely successful, scalable and highly profitable enterprises, just waiting to happen. With the right management of online and offline marketing tactics, exponential growth is very possible.More>>

I’d wager my entire paycheck from last month that most of you are working extra hard to support your families. However, dissimilar to millions of other working people, inventors often reside in a deeper level of commitment as they assume double-duty by exerting energy to sustain their day jobs...More>>

The DRTV industry has come a long way during the past 25 years. Yet the one-dimensional nature of too many campaigns leaves DRTV’s richest potential untapped — by both traditional and brand marketers. Looking forward, our industry must move from its simplistic starting points to a more complex...More>>

Your prototype is finally ready. You've been incessantly writing and re-writing your presentation notes. Your raccoon eyes are proof you've been studying late to memorize those notes. Your heart is bursting with passion as you’re certain your invention is going to make you rich. And tomorrow...More>>

Dec. 1, 2009 marked a major change in the direct response universe. On that day, the Federal Trade Commission (FTC) made the first changes to the Testimonial & Endorsement Guides since 1980.More>>

I would never recommend anyone associate with the devil. But in this piece, it is merely a comparative referring to all those cynics and critics who fester up unimpressed remarks about an inventor’s invention.More>>

One of my employees recently attended a talk by the head of a large brand DRTV agency. This executive claimed that there is no reason to do research early in a project. Why? It hasn’t helped increase success at his agency.More>>

Using PR as a Direct Response ToolMore>>