Germany, Austria and Switzerland are markets with high purchasing power, and with a combined population of approximately 98 million, the three nations represent significant consumer markets for DRTV distributors worldwide. According to a recent Goldmedia survey, Germany sells 1.6 billion Euros...More>>

Having recently returned from an international direct response event in Sweden — by the way, it’s almost as expensive as Monaco, without the glitz and glamour — I was a little surprised by: 1. The lack of old faces 2. The influx of new facesMore>>

Many opportunities exist in taking your products abroad. Although the U.S. is still the largest market in the world, many other emerging markets offer vast opportunities for the right products and marketers.More>>

After 20 years of traveling back and forth across the pond and swimming in the sea of DRTV, my long time business partner and friend Morty Moosavi and I have come to realize that one of America's truisms is, in fact, the necessary tool to facilitate success: "Anyone can be a Monday morning...More>>

The way Robin Whalen sees it, in the past year Canada has witnessed what she calls a paradigm shift in direct response marketing.More>>

Believe it or not, some segments of the market are virtually recession proof - or, better put, economic agnostics. They are mostly unaffected, or minimally impacted, by macroeconomic trends, such as credit crunches and market downturns. I am not talking about the super-rich. I am describing mass...More>>

The ever-expanding domestic Hispanic market has historically been known as a demographic that was willing to open its wallet to try new products and services. For many years, in fact, this segment was bombarded with products from Latin America, many of them claiming magic formulas tailored to match...More>>

Recently, Response spoke with five of the key players in the direct response television (DRTV) business in Toronto to get their thoughts on how Canadian DRTV is faring these days.More>>

And while most American brand advertisers have yet to catch onto the value of European DRTV space in any significant way, Digby Orsmond, CEO and creative director at ARM Direct Ltd., in London (and member of the Response Editorial Advisory Board), says a more diverse group of DR product marketers...More>>

Talk about market potential. Go grab your world map and stick a big red pin on top of India. Call it a goal. Call it a strategy. Whatever you call it, just make sure to mark it down as one heck of a future market.More>>