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Global Perspective

Direct Response Global Perspective


Article
Global Perspective: TV Is Only Part of a Larger Picture   1 Oct, 2013

Throughout the course of the direct response marketing era, dating to the 1980s, there has been one...More>>

Article
Global Perspective: Fast, Cheap or Good: How to Pick the Right Two In China   1 Jul, 2013

Did you hear the one about the marketer who went to China and ground the price down so low, the...More>>

Article
Global Perspective: DRTV Rises in France   1 Dec, 2012

France has emerged as one of Europe’s most receptive markets for DRTV. A country of 65 million...More>>

Article
Global Perspective: DRTV Measures of Success in Germany, Austria and Switzerland   1 Oct, 2011

Germany, Austria and Switzerland are markets with high purchasing power, and with a combined...More>>

Article
Global Perspective: Reaping Rewards Abroad   1 Sep, 2011

Having recently returned from an international direct response event in Sweden — by the way,...More>>

Article
Global Perspective: Avoid R-Rated Communications Abroad   5 Feb, 2010

Many opportunities exist in taking your products abroad. Although the U.S. is still the largest...More>>

Article
Global Perspective: Less Is More ... More or Less?    1 Sep, 2009

After 20 years of traveling back and forth across the pond and swimming in the sea of DRTV, my long...More>>

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Canada Basks in the Branded Response Glow   1 Aug, 2009

The way Robin Whalen sees it, in the past year Canada has witnessed what she calls a paradigm shift...More>>

Article
Multicultural Mix: Finding Recession-Proof Households   1 Feb, 2009

Believe it or not, some segments of the market are virtually recession proof - or, better put,...More>>

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Cultural Appeal   1 Feb, 2009

The ever-expanding domestic Hispanic market has historically been known as a demographic that was...More>>





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