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Features

Direct Marketing features and commentary provided by Thomas Haire and guest contributors.


Article
Hardware Market: DR Brings It for Hardware   1 May, 2012

By now, advertisers have heard enough about economic downgrades and what risks and pitfalls are...More>>

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Cover Story: Rise and Shine!   1 May, 2012

If you spend two minutes speaking with John Foley, it’s immediately apparent why he’s had such...More>>

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Cannella Goes a Long Way Toward DR Success   1 Apr, 2012

BURLINGTON, Wis. – A lot of big names in the direct response industry like to boast they’ve...More>>

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The Rise of DRTV-Friendly E-commerce Sites   1 Apr, 2012

The Web has long been a hotbed for companies that sell direct to consumers. Using their own...More>>

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Unlocking the Best Mobile Connection   1 Apr, 2012

The fact that consumers are using their mobile phones to access your products and services is...More>>

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Beauty Before Age   1 Apr, 2012

The old idiom “age before beauty” might not pack as much of a punch with today’s generation,...More>>

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Building Social Capital   1 Apr, 2012

"DR marketing is just evolving so rapidly,” says Patrick McLean, Richmond, Va.-based vice...More>>

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The Reign of Thane   1 Mar, 2012

Considering the average person travels almost 40 miles on a normal day, while the typical driver...More>>

Pajama Jeans Article
A Comfortable Fit for DRTV   1 Mar, 2012

Kathy Griffin owns wearing her PajamaJeans. “I am in PajamaJeans, and I’m not a paid...More>>

One Shot Article
One Hit at a Time   1 Mar, 2012

The recent recession changed the way a lot of companies do business. And while the DRTV industry as...More>>





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