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Features

Direct Marketing features and commentary provided by Thomas Haire and guest contributors.


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PCH Wins All Day Long   1 Feb, 2013

“It’s telling that PCH is the last of the big pure direct marketers that’s around at all,”...More>>

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Response Advisors Forum: The Future’s So Bright?   1 Jan, 2013

With solid results during the first three quarters of 2012, the direct response television media...More>>

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Size Matters   1 Jan, 2013

The exponential growth of mobile consumers and the amount of time they spend on these devices has...More>>

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DR Marketers Can Take a Page From the Sports Playbook   1 Jan, 2013

It’s getting downright kooky. Call it the wide (and wacky) world of sports. Imagine what some...More>>

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Hitting a Marketing High Note   1 Jan, 2013

“We like to cover all angles,” says Larry Balaban, co-founder of the Baby Genius brand of...More>>

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IMS Top 50 Infomercials and Spots of 2012   1 Dec, 2012

Once again, Response Magazine is proud to present one of its most popular annual features. For the...More>>

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CE Sells CE   1 Dec, 2012

In today’s wired world, Santa Claus doesn’t have to look very far when filling holiday wish...More>>

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Looking Beautiful, Feeling Beautiful    1 Dec, 2012

“Direct response is everything to us. At the end of the day, there’s no other way that we’d...More>>

DRMA Spotlight Swipe Article
DRMA Spotlight: At Your Service   1 Nov, 2012

The year 2012 has been an amazing one for Swipe Payment Solutions,” says Curtis Kleinman, vice...More>>

DRMA Spotlight Swipe Article
DRMA Spotlight: At Your Service   1 Nov, 2012

The year 2012 has been an amazing one for Swipe Payment Solutions,” says Curtis Kleinman, vice...More>>





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