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Features

Direct Marketing features and commentary provided by Thomas Haire and guest contributors.


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Cover Story: A Taste of Victory   1 Oct, 2012

With our background as an Internet company that has crossed over to more traditional channels, this...More>>

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Cover Story: Spinning a Winning Web   1 Sep, 2012

Ryan Campbell says a DR-to-retail campaign is the perfect fit for Spyder Products’ power tool...More>>

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DRMA Spotlight: Extending a Long Winning Streak   1 Sep, 2012

“We’re really picky with the items that we choose,” says Steve Heroux, founder and CEO of...More>>

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Response Magazine’s 17th Annual State of the Industry Report   1 Sep, 2012

Another year down, yet many of the issues facing the direct response marketing business remain the...More>>

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Retailers Round ‘Em Up!    1 Sep, 2012

Unlike randomly stumbling upon a DRTV spot while watching TV, when a consumer is in a...More>>

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The iPhone/Android Debate Hits the DR Market   1 Sep, 2012

Unless you’ve been living under a rock, it should be no surprise that mobile devices are not...More>>

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Support Services Guide: Playing the Supporting Role   1 Aug, 2012

There was a time when the back end of a DRTV campaign was a pretty straightforward animal. To...More>>

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Social Spotlight: Making Social a Sales Outlet   1 Aug, 2012

By now, it should be obvious that social media channels are not a passing fad, and that social...More>>

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Cover Story: DR Shines Bright for SunSetter   1 Aug, 2012

Direct response means everything to us. It’s the driver for our business,” says Jonathan...More>>

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Indestructable iPhone Protector Toku Breaks Into DRTV   1 Jul, 2012

Toku means shield in Japanese, and the new iPhone case is going head to head with tough...More>>





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