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Features

Direct Marketing features and commentary provided by Thomas Haire and guest contributors.


InterMedia Article
DRMA Spotlight: A Vast Array of Capabilities   1 May, 2013

It’s been a challenging year for the direct response business, but the team at the Inter/Media...More>>

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Media Buying & Planning Guide: Bigger, Faster, Stronger   1 May, 2013

The comeback story of direct response sales post-Great Recession has been a running theme in...More>>

DR Hammer Home Sales Article
DR Hammers Home Sales   1 May, 2013

Liquid Nails adhesive is what you might call a sticky solution. As the name so aptly implies, the...More>>

VITAQUEST International Article
Just the Right Chemistry   1 May, 2013

DR has changed so much, because the consumer, media and the regulatory landscape have changed...More>>

Article
DRMA Spotlight Monarch: A New Reign   10 Apr, 2013

“We strive to bring the highest levels of profitability to our clients, while simultaneously...More>>

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DRMA Spotlight: A New Reign   1 Apr, 2013

“We strive to bring the highest levels of profitability to our clients, while simultaneously...More>>

Article
Tracking Digital Response   1 Apr, 2013

YouTube, tablets and Androids — oh my! While the final destination always remains the Emerald...More>>

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Pearls of Wisdom   1 Apr, 2013

Response Magazine and its Advisory Board are proud to announce the creation of the Direct Response...More>>

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Beauty’s Best Face Forward   1 Apr, 2013

Despite any economic struggles or financial pitfalls, the beauty industry has always fared well....More>>

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Energizing Qunol!   1 Apr, 2013

“Initially, we didn’t do almost any direct response,” says Peter Boutros, founder and CEO of...More>>





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