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Features

Direct Marketing features and commentary provided by Thomas Haire and guest contributors.


Article
Art & Science   1 Oct, 2013

Heading into 2013, signs of a rebounding economy and the bullish media landscape pointed to...More>>

Euro-Pro LLC earns the fifth annual DRMA Marketer of the Year Award, while finalists Hampton Direct and Tristar Products also ea Article
Just the Right Blend   1 Oct, 2013

“There are many companies doing great work in this industry today, as evidenced by the...More>>

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I.Predictus Takes the Gamble Out of Media   1 Sep, 2013

“This is not just about direct response,” says Monica C. Smith, founder and CEO of Parsippany,...More>>

Article
Response Magazine’s 18th Annual State of the Industry Report — The Unabridged Answers   1 Sep, 2013

As 2013 heads into the final stretch, the direct response marketing is relying on its knack for...More>>

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The Enforcers   1 Sep, 2013

Yes, everyone knows the Federal Trade Commission (FTC) and state attorneys general look to enforce...More>>

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What’s In Store?   1 Sep, 2013

A major shift happened in direct marketing about a decade ago. As pharmaceutical companies pushed...More>>

September 2013 Cover Story Article
It Was 30 Years Ago Today…   1 Sep, 2013

When AJ Khubani founded TELEBrands in 1983, there was almost no way he could have predicted how his...More>>

Article
Powerful Triad Helps Create Successful Direct Campaigns    1 Aug, 2013

Historically referred to as a campaign’s “back end,” the fulfillment, teleservices and...More>>

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Financial Savvy   1 Aug, 2013

In the world of financial services marketing, Mal Karlin, president and chief creative officer at...More>>

A 'Safe' Boom Article
A 'Safe' Boom   1 Aug, 2013

“Direct response lets us level the playing field against the big guys,” says Bill Broich,...More>>





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