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Response Magazine > Features



Features

Direct Marketing features and commentary provided by Thomas Haire and guest contributors.


Article
Beauty Before Age   1 Apr, 2012

The old idiom “age before beauty” might not pack as much of a punch with today’s generation,...More>>

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Building Social Capital   1 Apr, 2012

"DR marketing is just evolving so rapidly,” says Patrick McLean, Richmond, Va.-based vice...More>>

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The Reign of Thane   1 Mar, 2012

Considering the average person travels almost 40 miles on a normal day, while the typical driver...More>>

Pajama Jeans Article
A Comfortable Fit for DRTV   1 Mar, 2012

Kathy Griffin owns wearing her PajamaJeans. “I am in PajamaJeans, and I’m not a paid...More>>

One Shot Article
One Hit at a Time   1 Mar, 2012

The recent recession changed the way a lot of companies do business. And while the DRTV industry as...More>>

Home and Housewares Show in Chicago Article
Housewares' Claim to Fame   1 Mar, 2012

Any old butter knife is just one among a million kitchen appliances but a butter knife wielded by,...More>>

Brian Kirkendall and Hoover Article
Hoover Takes Clean to New Extremes   1 Mar, 2012

Before late-night infomercials and Internet upsells, back when the Hoover Co. was just a janitor...More>>

Article
The Evolution of Radio   1 Feb, 2012

Traditional radio sees its share of change, with new Internet and satellite options that let...More>>

Article
Scanning Saves   1 Feb, 2012

For the health care industry, technology can be a double-edged sword. While the ever-growing number...More>>

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No Splitting Hairs   1 Feb, 2012

Yes, you can build the premier medical services provider in its category with direct response,”...More>>





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