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Features

Direct Marketing features and commentary provided by Thomas Haire and guest contributors.


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A Direct Advantage   1 Feb, 2014

“For Premera’s Medicare Advantage product launch, our challenge was to grow plan membership in...More>>

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DRMA Spotlight: Finding the Right Mojo   1 Jan, 2014

At first it was humbling. Direct response is unlike any industry I had seen before,” says Gregory...More>>

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Response Advisors Forum: Let’s Get Digital   1 Jan, 2014

With digital and online marketing opportunities continuing to draw interest from marketers big and...More>>

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Selling Fitness   1 Jan, 2014

This could be one of those you-got-your-chocolate-in-my-peanut-butter scenarios. Or it could be a...More>>

Steeming the Competetion feature image Article
‘Steeming’ the Competition   1 Jan, 2014

“Being the brand leader in our market makes direct response marketing essential,” says Justin...More>>

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DRMA Spotlight: Built From the Ground Up   1 Dec, 2013

What we really care about is providing unequaled service to our customers,” says Bruce Stone,...More>>

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A Seasonal Sensation   1 Dec, 2013

When pondering the hectic holiday shopping season, one of the first things that comes to mind is a...More>>

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IMS Top 50 Infomercials and Spots of 2013   1 Dec, 2013

Once again, Response Magazine is proud to present one of its most popular annual features. For the...More>>

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Holiday Buzz   1 Dec, 2013

From home entertainment to home improvement, the latest consumer electronics creating buzz this...More>>

‘O, Christmas Tree …’ Article
'O, Christmas Tree …'   1 Dec, 2013

“With the proliferation of media consumption online, the TV industry has experienced a vastly...More>>





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