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Features

Direct Marketing features and commentary provided by Thomas Haire and guest contributors.


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Cover Story: Doing Direct Differently   1 Mar, 2013

“Direct is all we know. It’s how our business was born and continues today,” says Lisa...More>>

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Radio ... Active   1 Feb, 2013

“Welcome to the new age, to the new age Whoa, whoa, I’m radioactive, radioactive” —...More>>

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DRMA Spotlight: Cracking the Code   1 Feb, 2013

Scott Richards, CEO of Los Angeles-based Dial800, doesn’t hesitate when asked how the company...More>>

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Drawing a Better Roadmap   1 Feb, 2013

“The second most important time to use research is when you have a rough cut of your show, and...More>>

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DR Brings Dynamic Marketing to Health Care   1 Feb, 2013

Much like the dosage amounts listed on the side of a prescription bottle, numbers don’t lie —...More>>

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PCH Wins All Day Long   1 Feb, 2013

“It’s telling that PCH is the last of the big pure direct marketers that’s around at all,”...More>>

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Response Advisors Forum: The Future’s So Bright?   1 Jan, 2013

With solid results during the first three quarters of 2012, the direct response television media...More>>

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Size Matters   1 Jan, 2013

The exponential growth of mobile consumers and the amount of time they spend on these devices has...More>>

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DR Marketers Can Take a Page From the Sports Playbook   1 Jan, 2013

It’s getting downright kooky. Call it the wide (and wacky) world of sports. Imagine what some...More>>

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Hitting a Marketing High Note   1 Jan, 2013

“We like to cover all angles,” says Larry Balaban, co-founder of the Baby Genius brand of...More>>





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