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Features

Direct Marketing features and commentary provided by Thomas Haire and guest contributors.


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Screens, Screens … Everywhere Screens   1 Nov, 2013

Anyone who can remember back to a time when the TV was the only screen that captured viewers’...More>>

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The Travel Market Thrives   1 Nov, 2013

With airplanes often overbooked (or at least really cramped and crowded), hotel rooms fetching...More>>

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For eDiets, Mobile and Social Are No Fad   1 Nov, 2013

“The direct response industry — or at least those that started out in TV — has been very slow...More>>

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Driven To Sell   1 Oct, 2013

On a typical sunny Saturday in San Jose, Calif., something atypical is happening at the Courtesy...More>>

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Art & Science   1 Oct, 2013

Heading into 2013, signs of a rebounding economy and the bullish media landscape pointed to...More>>

Euro-Pro LLC earns the fifth annual DRMA Marketer of the Year Award, while finalists Hampton Direct and Tristar Products also ea Article
Just the Right Blend   1 Oct, 2013

“There are many companies doing great work in this industry today, as evidenced by the...More>>

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I.Predictus Takes the Gamble Out of Media   1 Sep, 2013

“This is not just about direct response,” says Monica C. Smith, founder and CEO of Parsippany,...More>>

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Response Magazine’s 18th Annual State of the Industry Report — The Unabridged Answers   1 Sep, 2013

As 2013 heads into the final stretch, the direct response marketing is relying on its knack for...More>>

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The Enforcers   1 Sep, 2013

Yes, everyone knows the Federal Trade Commission (FTC) and state attorneys general look to enforce...More>>

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What’s In Store?   1 Sep, 2013

A major shift happened in direct marketing about a decade ago. As pharmaceutical companies pushed...More>>





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