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Features

Direct Marketing features and commentary provided by Thomas Haire and guest contributors.


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The Enforcers   1 Sep, 2013

Yes, everyone knows the Federal Trade Commission (FTC) and state attorneys general look to enforce...More>>

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What’s In Store?   1 Sep, 2013

A major shift happened in direct marketing about a decade ago. As pharmaceutical companies pushed...More>>

September 2013 Cover Story Article
It Was 30 Years Ago Today…   1 Sep, 2013

When AJ Khubani founded TELEBrands in 1983, there was almost no way he could have predicted how his...More>>

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Powerful Triad Helps Create Successful Direct Campaigns    1 Aug, 2013

Historically referred to as a campaign’s “back end,” the fulfillment, teleservices and...More>>

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Financial Savvy   1 Aug, 2013

In the world of financial services marketing, Mal Karlin, president and chief creative officer at...More>>

A 'Safe' Boom Article
A 'Safe' Boom   1 Aug, 2013

“Direct response lets us level the playing field against the big guys,” says Bill Broich,...More>>

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Count On Me   1 Jul, 2013

The “early days” of social media experimentation, which date back no more than a decade since...More>>

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The Purchasing Power of Entertainment Escapism   1 Jul, 2013

While it’s often said that entertainment spending tends to stay up in a down economy given the...More>>

Fully Networked Media Article
Fully Networked Media   1 Jul, 2013

“At Turner — and I think across much of the network universe — direct response is no longer...More>>

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Home Shopping Comes of Age   1 Jun, 2013

The fact that most of its sales are final and that prices displayed on TV don’t typically include...More>>





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