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Features

Direct Marketing features and commentary provided by Thomas Haire and guest contributors.


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Packing in the Sales   1 Sep, 2014

Long before the mammoth direct response consumer packaged good (CPG) product OxiClean, there was...More>>

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Personable, Proactive, Powerful   1 Sep, 2014

“We are clearer now about our responsibility to meet the future than ever before,” says Greg...More>>

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DRMA Spotlight: Hitting a Marketing & Production Home Run   1 Aug, 2014

“When Rob Albert and I formed Grand Slam Direct, we didn’t want to be just another production...More>>

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Tele-'Marvelous'   1 Aug, 2014

Experts say the offerings in teleservices are changing at blinding speeds and marketers who...More>>

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Running With the Bulls   1 Aug, 2014

Make no bones about it: J.G. Wentworth is a direct response marketer. “That’s how we describe...More>>

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Marketing a Masterpiece   1 Aug, 2014

“For our business in particular, the synergies that direct response provides are immense,” says...More>>

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DRMA Spotlight: The Vantiv Advantage   1 Jul, 2014

Vantiv, based in Symmes Township, Ohio — with offices in Dallas, Houston, Louisville, Tinley...More>>

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Key Trends in Payment Processing   1 Jul, 2014

When DISH Network announced that, later this year, it would begin accepting bitcoin payments, the...More>>

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Entertainment Epiphanies    1 Jul, 2014

When it comes to the entertainment space, shifting eyeballs and evolving viewing habits aren’t up...More>>

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The Zumba Revolution   1 Jul, 2014

“Direct response marketing has taught me a lot about human behavior,” says Alberto Perlman, CEO...More>>





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