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Features

Direct Marketing features and commentary provided by Thomas Haire and guest contributors.


Article
Small Business Owners Get Intimate With Visa's New Network   1 Dec, 2008

When it comes to marketing a small business, one might argue that the most valuable resource for an...More>>

Article
Re-Charging Consumer Electronics   1 Dec, 2008

The forecast for retail does not have too many consumer electronics (CE) stores optimistic about...More>>

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Do We Have a Bidder? Google TV Ads Wants You   1 Dec, 2008

If there's a way to put it graphically, I'd say it's best described as Google ♥...More>>

Article
Harnessing the Boom   1 Nov, 2008

They number 78 million, control a majority of the nation's wealth and own 65 percent of the...More>>

Article
Facing the Regulatory Music   1 Nov, 2008

As 2008 comes to a close, it seems that, now more than ever, new regulatory and government affairs...More>>

Article
DR's Getaway   1 Nov, 2008

Perhaps one of the most unique and exciting direct response marketing verticals is the travel...More>>

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Tree.com Climbs to New Heights   1 Nov, 2008

When you bring the discipline and the metrics of direct response marketing to a big brand, it's a...More>>

Article
Next Stop: Canada   1 Oct, 2008

Recently, Response spoke with five of the key players in the direct response television (DRTV)...More>>

Article
Back to the New Media Future   1 Oct, 2008

Everyone struck with Phelps phever during the 2008 Beijing Olympics is happily recovering while...More>>

Article
The Engine Behind the Automotive Industry   1 Oct, 2008

We're all familiar with the car commercials on TV: a stress-free driver, the vehicle winding...More>>





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