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Features

Direct Marketing features and commentary provided by Thomas Haire and guest contributors.


Article
Take the Long View   1 Jul, 2008

Earlier this year Doug Garnett made a bold move. Knowing full well that multiple products haven't...More>>

Article
Broadcasting in Digital   1 Jul, 2008

On the lips of most in the broadcasting industry these days is the February 2009 transition from...More>>

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Nokia Puts DR in Your Pocket   1 Jul, 2008

When asked why mobile marketing will become an important part of any direct response marketer's...More>>

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A 'Social' Butterfly   1 Jun, 2008

I was a brand marketer, but I realized that direct response was a heck of a lot more fun, says...More>>

Article
The Virtual Drugstore   1 Jun, 2008

In recent years, DR marketing has become essential to all those in the industry - from small...More>>

Article
European Flavor   1 Jun, 2008

And while most American brand advertisers have yet to catch onto the value of European DRTV space...More>>

Article
Brokering the Best Time   1 Jun, 2008

Throughout the history of direct response television, perhaps no word sets the media part of the...More>>

Article
The Perfect Mix: Print, Web and DRTV   1 Jun, 2008

Four years ago when ALCiS Health Inc. developed an over-the-counter pain-relief cream that...More>>

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Exclusive 2008 Cable Network Directory   1 May, 2008

The information in the Cable Network Directory was compiled from data submitted by cable networks...More>>

Article
Welcome to the New Millenials   1 May, 2008

They don't remember life before the Internet. Their worldview has been shaped by pivotal world...More>>





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