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Features

Direct Marketing features and commentary provided by Thomas Haire and guest contributors.


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Exclusive 2008 Cable Network Directory   1 May, 2008

The information in the Cable Network Directory was compiled from data submitted by cable networks...More>>

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Welcome to the New Millenials   1 May, 2008

They don't remember life before the Internet. Their worldview has been shaped by pivotal world...More>>

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Innovation Expands Cable Media Options   1 May, 2008

It's like the Jean-Paul Gaultier runway show of advertising. The MTV Networks (MTVN) upfront event,...More>>

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Different by Design   1 May, 2008

Homes in vintage Victorian. A 100-acre town-center of trees, trails, tennis courts and duck ponds....More>>

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Marketing Maintenance   1 May, 2008

Cordless soldering tools, dual-function drills, band-saw blades - innovative products in the...More>>

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Kodak Inks a New DRTV Blockbuster   1 May, 2008

"Direct response TV gave us the control we needed in telling our story, and the long-form option...More>>

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Into India   1 Apr, 2008

Talk about market potential. Go grab your world map and stick a big red pin on top of India. Call...More>>

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Brands Flock to Short-Form   1 Apr, 2008

Boost Mobile never set out to use short-form DRTV in a traditional sense. Instead, the Irvine,...More>>

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I'll Have What She's Having   1 Apr, 2008

Selecting a beauty or personal care product in today's abundant market can feel like a daunting...More>>

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Redken's True DR Colors   1 Apr, 2008

When Shae Kalyani started with Redken more than 11 years ago, the company's media department was in...More>>





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