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Features

Direct Marketing features and commentary provided by Thomas Haire and guest contributors.


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A New Shine for Eagle One   1 Oct, 2008

"With Eagle One, which had low brand awareness, direct response TV was a very efficient way to...More>>

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Response Magazine's 13th Annual State of the Industry Report   1 Sep, 2008

Members of the magazine's Editorial Advisory Board speak out on the current state of the direct...More>>

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Piecing It Together   1 Sep, 2008

Time was that traditional agencies saw their DRTV cousins as threats, lurking in the wings ready to...More>>

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A Joint Account   1 Sep, 2008

The best return on investment may be in brand advertising, not in direct response, Jurie Pieterse,...More>>

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The Multi-Media Retail Store   1 Sep, 2008

We've all seen the 30-minute infomercial for a new fitness product or cooking tool that eventually...More>>

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Hyundai's Super Mobile Sunday   1 Sep, 2008

The bottom line for direct response is to integrate it, says Eric d'Ablaing, Internet...More>>

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The Support Report   1 Aug, 2008

The way Matt Fisher sees it, a trend is brewing. A trend that, if ignored, might kill off some...More>>

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The Added Value of Rewards   1 Aug, 2008

When the economy is in a slump, consumers look to cut back on spending. But more importantly, tight...More>>

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J.G. Wentworth's Direct Response Aria   1 Aug, 2008

"I think there's a new genre of advertising - direct branding - that companies like ours are...More>>

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Marketing the Global Classroom   1 Jul, 2008

Education First successfully launched its College Break program by capitalizing on online social...More>>





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