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Features

Direct Marketing features and commentary provided by Thomas Haire and guest contributors.


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Nokia Puts DR in Your Pocket   1 Jul, 2008

When asked why mobile marketing will become an important part of any direct response marketer's...More>>

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A 'Social' Butterfly   1 Jun, 2008

I was a brand marketer, but I realized that direct response was a heck of a lot more fun, says...More>>

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The Virtual Drugstore   1 Jun, 2008

In recent years, DR marketing has become essential to all those in the industry - from small...More>>

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European Flavor   1 Jun, 2008

And while most American brand advertisers have yet to catch onto the value of European DRTV space...More>>

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Brokering the Best Time   1 Jun, 2008

Throughout the history of direct response television, perhaps no word sets the media part of the...More>>

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The Perfect Mix: Print, Web and DRTV   1 Jun, 2008

Four years ago when ALCiS Health Inc. developed an over-the-counter pain-relief cream that...More>>

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Exclusive 2008 Cable Network Directory   1 May, 2008

The information in the Cable Network Directory was compiled from data submitted by cable networks...More>>

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Welcome to the New Millenials   1 May, 2008

They don't remember life before the Internet. Their worldview has been shaped by pivotal world...More>>

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Innovation Expands Cable Media Options   1 May, 2008

It's like the Jean-Paul Gaultier runway show of advertising. The MTV Networks (MTVN) upfront event,...More>>

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Different by Design   1 May, 2008

Homes in vintage Victorian. A 100-acre town-center of trees, trails, tennis courts and duck ponds....More>>





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