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Features

Direct Marketing features and commentary provided by Thomas Haire and guest contributors.


Article
Brands Flock to Short-Form   1 Apr, 2008

Boost Mobile never set out to use short-form DRTV in a traditional sense. Instead, the Irvine,...More>>

Article
I'll Have What She's Having   1 Apr, 2008

Selecting a beauty or personal care product in today's abundant market can feel like a daunting...More>>

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Redken's True DR Colors   1 Apr, 2008

When Shae Kalyani started with Redken more than 11 years ago, the company's media department was in...More>>

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Response Magazine's Ninth Annual State of the Industry Report   1 Sep, 2004

Prospects for 2005 are a tough call - even for the seasoned professionals in direct response...More>>

File
Exclusive 2004 Cable Network Directory   1 Apr, 2004

Exclusive 2004 Cable Network DirectoryMore>>

File
Response Revised Ad Specifications   5 Feb, 2004

Response Revised Ad SpecificationsMore>>

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Exclusive 2003 Cable Network Directory   1 Apr, 2003

Exclusive 2003 Cable Network DirectoryMore>>

News
Time Shifting TV Viewers Require Shifting DRTV Tactics   1 Nov, 2002

Advertising Age recently reported a new study that suggests nearly three-quarters of television...More>>





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