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Features

Direct Marketing features and commentary provided by Thomas Haire and guest contributors.


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Channel Challenges   1 May, 2014

Leading experts in the direct response industry gathered last month at the annual Response Expo in...More>>

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Hardware is Happening   1 May, 2014

Last year’s National Hardware Show saw a 16-percent increase in attendance. And the recent event...More>>

High Pressure, High Flow Article
High Pressure, High Flow   1 May, 2014

“Briggs & Stratton and our retail partners — we appreciate the value direct response can bring...More>>

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DRMA Spotlight: 'Commerce With a Conscience'   1 Apr, 2014

Higher Power Marketing is a Phoenix-based per-inquiry (PI) advertising agency and Direct Response...More>>

DRMA Spotlight Article
DRMA Spotlight: Growing Smiles on Customers’ Faces   1 Apr, 2014

“In the beginning it was just me in my apartment on my couch with a laptop and $400 cash,” says...More>>

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DR Hall of Fame Roundtable: The Pioneering Spirit!   1 Apr, 2014

Response Magazine and its Advisory Board will welcome the inductees for the second class of the...More>>

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Response Advisors Forum: An Old Foe Becomes a Best Friend   1 Apr, 2014

With retail distribution becoming a necessary goal for traditional direct response marketers —...More>>

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Searching for the Fountain of Youth    1 Apr, 2014

A stalwart in direct response marketing, the beauty and personal care category didn’t disappoint...More>>

Getting Better Every Day - Cover Story April 2014 Article
Getting Better Every Day   1 Apr, 2014

“I love telling traditional brands that are coming into the direct response space, ‘Forget what...More>>

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Smarter, Better, Faster    1 Mar, 2014

When Nick Woodman designed the first GoPro camera in 2002 to get quality action photos of his...More>>





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