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Features

Direct Marketing features and commentary provided by Thomas Haire and guest contributors.


Steeming the Competetion feature image Article
‘Steeming’ the Competition   1 Jan, 2014

“Being the brand leader in our market makes direct response marketing essential,” says Justin...More>>

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DRMA Spotlight: Built From the Ground Up   1 Dec, 2013

What we really care about is providing unequaled service to our customers,” says Bruce Stone,...More>>

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A Seasonal Sensation   1 Dec, 2013

When pondering the hectic holiday shopping season, one of the first things that comes to mind is a...More>>

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IMS Top 50 Infomercials and Spots of 2013   1 Dec, 2013

Once again, Response Magazine is proud to present one of its most popular annual features. For the...More>>

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Holiday Buzz   1 Dec, 2013

From home entertainment to home improvement, the latest consumer electronics creating buzz this...More>>

‘O, Christmas Tree …’ Article
'O, Christmas Tree …'   1 Dec, 2013

“With the proliferation of media consumption online, the TV industry has experienced a vastly...More>>

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Screens, Screens … Everywhere Screens   1 Nov, 2013

Anyone who can remember back to a time when the TV was the only screen that captured viewers’...More>>

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The Travel Market Thrives   1 Nov, 2013

With airplanes often overbooked (or at least really cramped and crowded), hotel rooms fetching...More>>

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For eDiets, Mobile and Social Are No Fad   1 Nov, 2013

“The direct response industry — or at least those that started out in TV — has been very slow...More>>

Driven To Sell Article
Driven To Sell   1 Oct, 2013

On a typical sunny Saturday in San Jose, Calif., something atypical is happening at the Courtesy...More>>





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