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Features

Direct Marketing features and commentary provided by Thomas Haire and guest contributors.


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The Purchasing Power of Entertainment Escapism   1 Jul, 2013

While it’s often said that entertainment spending tends to stay up in a down economy given the...More>>

Fully Networked Media Article
Fully Networked Media   1 Jul, 2013

“At Turner — and I think across much of the network universe — direct response is no longer...More>>

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Home Shopping Comes of Age   1 Jun, 2013

The fact that most of its sales are final and that prices displayed on TV don’t typically include...More>>

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Prescribing DR?   1 Jun, 2013

Walking down the medical or first-aid aisle of a drug store, grocery chain or big box retailer can...More>>

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Wake Up!   1 Jun, 2013

“Response marketing changed the model for both large and small traditional consumer package goods...More>>

InterMedia Article
DRMA Spotlight: A Vast Array of Capabilities   1 May, 2013

It’s been a challenging year for the direct response business, but the team at the Inter/Media...More>>

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Media Buying & Planning Guide: Bigger, Faster, Stronger   1 May, 2013

The comeback story of direct response sales post-Great Recession has been a running theme in...More>>

DR Hammer Home Sales Article
DR Hammers Home Sales   1 May, 2013

Liquid Nails adhesive is what you might call a sticky solution. As the name so aptly implies, the...More>>

VITAQUEST International Article
Just the Right Chemistry   1 May, 2013

DR has changed so much, because the consumer, media and the regulatory landscape have changed...More>>

Article
DRMA Spotlight Monarch: A New Reign   10 Apr, 2013

“We strive to bring the highest levels of profitability to our clients, while simultaneously...More>>





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