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Features

Direct Marketing features and commentary provided by Thomas Haire and guest contributors.


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Cultural Appeal   1 Feb, 2009

The ever-expanding domestic Hispanic market has historically been known as a demographic that was...More>>

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Hello, Mobile!   1 Feb, 2009

It's a familiar scenario to any business traveler: You're in an unknown suburb of an unfamiliar...More>>

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Healthcare Marketing 2.0   1 Feb, 2009

In the marketing industry, healthcare stands alone - a unique segment, in which consumers become...More>>

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DR Gives AccuQuote Life   1 Feb, 2009

"Direct response fuels us, says Sean Cheyney, vice president of marketing and business development...More>>

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Heard It on the Radio   1 Jan, 2009

Surrounded by newfangled advertising media that range from the Web to online video to mobile, one...More>>

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Scoring Big With DR   1 Jan, 2009

If you were watching Auburn University face the University of Alabama in the schools' annual...More>>

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Is Branding Dead?   1 Jan, 2009

Provocative question, isn't it? Yes, 10 years ago, one could have never asked such a question with...More>>

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InterContinental Makes Customers a Priority - Worldwide   1 Jan, 2009

"The challenge with any loyalty program is marketing the intangible, says Ken Bott, Atlanta-based...More>>

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The Perfect Pair   1 Dec, 2008

Kind of like peanut butter-and-jelly or a horse-and-carriage, direct response and the Internet go...More>>

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The IMS Top 50 Infomercials and Short-Form Spots of 2008   1 Dec, 2008

Once again, Response Magazine is proud to present one of its most popular annual features. For the...More>>





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