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Features

Direct Marketing features and commentary provided by Thomas Haire and guest contributors.


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Everything Old Is New Again   1 May, 2009

You've heard the buzz: Lower viewer ratings. Mass cutbacks on TV ad buys. Ad cancellation rates of...More>>

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DR Winners Draw Branders Into Competition   1 May, 2009

Brand marketers' expansion into the DRTV space during the past decade has been well documented....More>>

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8th Annual Pan-Pacific Guide: Braving an Economic Monsoon   1 Apr, 2009

Experts in the markets of Asia, Australia and New Zealand agree that DR marketers interested in...More>>

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A Technological Launch   1 Apr, 2009

At times, it seems that new technology is having its way with us. From the expanding digital...More>>

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The New Face of Beauty   1 Apr, 2009

The beauty industry, worth an estimated $230 billion in annual global sales, is staring down an...More>>

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Beauty's on the Inside at Sephora   1 Apr, 2009

It is no surprise that one of America's top selling beauty and personal care retailers was...More>>

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Best Western Melds Old and New   1 Mar, 2009

Tammy Lucas, managing director of marketing programs for Phoenix-based Best Western Intl. is not...More>>

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Picture This   1 Mar, 2009

The Federal Communications Commission (FCC) was scheduled to flip the switch. Following nearly a...More>>

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Hanging Around the Home   1 Mar, 2009

The country is in a recession and all households are cutting back on travel and entertainment...More>>

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Buy.com Grows Up in a Hurry   1 Mar, 2009

Aliso Viejo, Calif.-based Buy.com officially launched as a hi-tech E-tailer in November 1997 with...More>>





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