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Features

Direct Marketing features and commentary provided by Thomas Haire and guest contributors.


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DR's Getaway   1 Nov, 2008

Perhaps one of the most unique and exciting direct response marketing verticals is the travel...More>>

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Tree.com Climbs to New Heights   1 Nov, 2008

When you bring the discipline and the metrics of direct response marketing to a big brand, it's a...More>>

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Next Stop: Canada   1 Oct, 2008

Recently, Response spoke with five of the key players in the direct response television (DRTV)...More>>

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Back to the New Media Future   1 Oct, 2008

Everyone struck with Phelps phever during the 2008 Beijing Olympics is happily recovering while...More>>

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The Engine Behind the Automotive Industry   1 Oct, 2008

We're all familiar with the car commercials on TV: a stress-free driver, the vehicle winding...More>>

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A New Shine for Eagle One   1 Oct, 2008

"With Eagle One, which had low brand awareness, direct response TV was a very efficient way to...More>>

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Response Magazine's 13th Annual State of the Industry Report   1 Sep, 2008

Members of the magazine's Editorial Advisory Board speak out on the current state of the direct...More>>

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Piecing It Together   1 Sep, 2008

Time was that traditional agencies saw their DRTV cousins as threats, lurking in the wings ready to...More>>

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A Joint Account   1 Sep, 2008

The best return on investment may be in brand advertising, not in direct response, Jurie Pieterse,...More>>

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The Multi-Media Retail Store   1 Sep, 2008

We've all seen the 30-minute infomercial for a new fitness product or cooking tool that eventually...More>>





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