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Features

Direct Marketing features and commentary provided by Thomas Haire and guest contributors.

Article Innovation Expands Cable Media Options 1 May, 2008 It's like the Jean-Paul Gaultier runway show of advertising. The MTV Networks (MTVN) upfront event,...More>>
Article Different by Design 1 May, 2008 Homes in vintage Victorian. A 100-acre town-center of trees, trails, tennis courts and duck ponds....More>>
Article Marketing Maintenance 1 May, 2008 Cordless soldering tools, dual-function drills, band-saw blades - innovative products in the...More>>
	Article Kodak Inks a New DRTV Blockbuster 1 May, 2008 "Direct response TV gave us the control we needed in telling our story, and the long-form option...More>>
Article Into India 1 Apr, 2008 Talk about market potential. Go grab your world map and stick a big red pin on top of India. Call...More>>
Article Brands Flock to Short-Form 1 Apr, 2008 Boost Mobile never set out to use short-form DRTV in a traditional sense. Instead, the Irvine,...More>>
Article I'll Have What She's Having 1 Apr, 2008 Selecting a beauty or personal care product in today's abundant market can feel like a daunting...More>>
	Article Redken's True DR Colors 1 Apr, 2008 When Shae Kalyani started with Redken more than 11 years ago, the company's media department was in...More>>
File Exclusive 2004 Cable Network Directory 1 Apr, 2004 Exclusive 2004 Cable Network DirectoryMore>>
File Response Revised Ad Specifications 5 Feb, 2004 Response Revised Ad SpecificationsMore>>

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