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Features

Direct Marketing features and commentary provided by Thomas Haire and guest contributors.


Article
Into Thin Air   5 Feb, 2010

Is radio vanishing? Not even close. Some experts say reports of its death are greatly exaggerated....More>>

Article
Here’s To Your Health   4 Feb, 2010

The U.S. population is not only aging — it’s also fighting diseases like obesity, cancer and...More>>

Coffee and baked-goods leader Dunkin’ Donuts ushers marketing into a new decade using digital DR. Article
Slam Dunk!   4 Feb, 2010

Coffee and baked-goods leader Dunkin’ Donuts ushers marketing into a new decade using digital DR....More>>

At Their Fingertips: Putting Your Ads in Their Hands Article
At Their Fingertips: Putting Your Ads in Their Hands   15 Jan, 2010

Recently, in the backdrop of a trendy L.A. dive, a popular DRTV campaign illuminated television...More>>

Article
Winning in DR's Fittest Market   15 Jan, 2010

While most will remember 2009 as a tough year in the U.S. economy, most direct response marketers...More>>

Jets Audible Into Direct Response Article
Jets Audible Into Direct Response   15 Jan, 2010

Next autumn, fans of the National Football League’s (NFL) New York Jets will be able to watch...More>>

Surviving the Great Recession Article
Editorial Advisors Forum: Surviving the Great Recession   12 Jan, 2010

Members of Response’s Editorial Advisory Board clash over how the industry has dealt with the...More>>

Article
The IMS Top 50 Infomercials and Short-Form Spots of 2009   10 Dec, 2009

Once again, Response Magazine is proud to present one of its most popular annual features. For the...More>>

Article
DR AddsSpark to Consumer Electronics   1 Dec, 2009

Consumer electronics sagged in 2009. Nevertheless, direct response marketing kept sales from...More>>

Article
Regulations Not Typical   1 Dec, 2009

On Dec. 1, the Federal Trade Commission’s (FTC) new amended Guides Concerning the Use of...More>>





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