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Features

Direct Marketing features and commentary provided by Thomas Haire and guest contributors.


Article
Do-It-Myself? Show Me How   7 May, 2010

Since 1929, Festool has been building customer interest in its precision, high-quality power tools...More>>

Bob Geldof Article
Looking Out For Every One   7 May, 2010

Rock star. Humanitarian. Businessman. Inspirational speaker. Marketer. Five different people? No...More>>

Article
This Year's Model: Putting DRTV 2010 Into Focus   7 May, 2010

A look at what the year holds for short- and long-form commercials.More>>

Article
Media Buyers Get the Squeeze   7 May, 2010

Short-form prices shoot back up as inventory shrinks and general ad sales recover.More>>

Tech Update: Measuring Up Article
Tech Update: Measuring Up   9 Apr, 2010

The campaigns are also seeing a dramatic shift in consumer spending to the Web. The question is:...More>>

Article
Not the Short End of the Stick   5 Mar, 2010

Pitchman Vince Shlomi may put consumers in a “good mood all day” with his quirky Slap Chop...More>>

Article
CarMD Delivers Home Remedy for Auto Care   5 Mar, 2010

Everyone has experienced, at least once, the aggravation that comes when you pick your car up from...More>>

Article
Head of Household   4 Mar, 2010

The International Home + Housewares Show reminds the direct response industry every year that...More>>

Alan Gladstone, founder and CEO of Costa Mesa, Calif.-based Anna's Linens Article
Opening the Curtains to DR   4 Mar, 2010

"We thought that we could tell a story without spotlighting item and price and asking customers to...More>>

Article
Success Knows No Boundaries   5 Feb, 2010

Thousands of contestants lined up in Houston, Dallas and Los Angeles to audition for a new reality...More>>





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