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Features

Direct Marketing features and commentary provided by Thomas Haire and guest contributors.


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Before the Boom - By the Numbers   23 Nov, 2009

Before the Boom - By the Numbers chartMore>>

Before the Boom Article
Before the Boom   23 Nov, 2009

Currently aged 64 and up, members of both generations comprise a large segment of the population...More>>

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Struggling Travel Marketers Get Social   23 Nov, 2009

Travel is one of the many industries that have taken a hit during the recession. A recent Travel...More>>

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Putting Online Response Off the Chart    1 Oct, 2009

Understanding and overcoming offline limitations of an online DR campaign is simply a must in...More>>

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On A Roll   1 Oct, 2009

International franchiser Cinnabon is sticking with the sweet success of its Money Mailer campaign. More>>

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It's a Buyer's Market Out There   1 Oct, 2009

Direct response advertisers enjoy cheap media rates during the economic slump. More>>

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DR Jump-Starts the Automotive Industry    1 Oct, 2009

Technological, targeted marketing puts some carmakers ahead of the pack. More>>

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Allstar Takes Inaugural Marketer of the Year Honors    1 Oct, 2009

Scott Boilen says relatable products are the key, while the long-term success of finalists Product...More>>

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Sweetening the Deal    1 Sep, 2009

There is no doubt that the past fiscal year has meant tough times for many retailers - as clearly...More>>

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Response Magazine's 14th Annual State of the Industry Report    1 Sep, 2009

Response Magazine's 14th Annual State of the Industry Report More>>





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