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Features

Direct Marketing features and commentary provided by Thomas Haire and guest contributors.


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Money Mailer's Mobile Movement   1 Jul, 2009

When it comes to consumer behavior, marketers might very well remember 2009 as the year of the...More>>

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Remembering Billy Mays: 1958-2009   1 Jul, 2009

With those words promoting the massive hit product OxiClean nearly a decade ago, Billy Mays moved...More>>

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The Long Run   1 Jul, 2009

There was a time when only George Lucas could afford to merge animation and live action in a way...More>>

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Is Online Video Living Up to the Hype?   1 Jun, 2009

Members of Response's Editorial Advisory Board see a possibly breathtaking medium for direct...More>>

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DTC Side Effects Include a Risk of State and Federal Crackdowns   1 Jun, 2009

For the first time in direct-to-consumer (DTC) pharmaceuticals marketing, the U.S. Food & Drug...More>>

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Kreg Does a Jig for DR   1 Jun, 2009

"Many of our past brand campaigns before DRTV were inefficient because we didn't close the loop,...More>>

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Still Spending at Home   1 Jun, 2009

The 45-year-old woman is sitting at her desk in the office, ready to tackle a busy day, when she...More>>

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Shrinking the Continental Divide   1 Jun, 2009

Now more than ever, direct response marketing campaigns are stretching beyond the borders of the...More>>

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DIY Powers Through Tough Times   1 May, 2009

Talking to Brian Harker, you'd think the Dow Jones average is about return to the good old days of...More>>

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Partnering for Success   1 May, 2009

It makes Robert Yallen's day when a marketer calls his company, desperate for help in picking up...More>>





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