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Features

Direct Marketing features and commentary provided by Thomas Haire and guest contributors.


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Beauty's on the Inside at Sephora   1 Apr, 2009

It is no surprise that one of America's top selling beauty and personal care retailers was...More>>

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Best Western Melds Old and New   1 Mar, 2009

Tammy Lucas, managing director of marketing programs for Phoenix-based Best Western Intl. is not...More>>

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Picture This   1 Mar, 2009

The Federal Communications Commission (FCC) was scheduled to flip the switch. Following nearly a...More>>

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Hanging Around the Home   1 Mar, 2009

The country is in a recession and all households are cutting back on travel and entertainment...More>>

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Buy.com Grows Up in a Hurry   1 Mar, 2009

Aliso Viejo, Calif.-based Buy.com officially launched as a hi-tech E-tailer in November 1997 with...More>>

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Cultural Appeal   1 Feb, 2009

The ever-expanding domestic Hispanic market has historically been known as a demographic that was...More>>

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Hello, Mobile!   1 Feb, 2009

It's a familiar scenario to any business traveler: You're in an unknown suburb of an unfamiliar...More>>

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Healthcare Marketing 2.0   1 Feb, 2009

In the marketing industry, healthcare stands alone - a unique segment, in which consumers become...More>>

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DR Gives AccuQuote Life   1 Feb, 2009

"Direct response fuels us, says Sean Cheyney, vice president of marketing and business development...More>>

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Heard It on the Radio   1 Jan, 2009

Surrounded by newfangled advertising media that range from the Web to online video to mobile, one...More>>





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