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Features

Direct Marketing features and commentary provided by Thomas Haire and guest contributors.


Article
On A Roll   1 Oct, 2009

International franchiser Cinnabon is sticking with the sweet success of its Money Mailer campaign. More>>

Article
It's a Buyer's Market Out There   1 Oct, 2009

Direct response advertisers enjoy cheap media rates during the economic slump. More>>

Article
DR Jump-Starts the Automotive Industry    1 Oct, 2009

Technological, targeted marketing puts some carmakers ahead of the pack. More>>

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Allstar Takes Inaugural Marketer of the Year Honors    1 Oct, 2009

Scott Boilen says relatable products are the key, while the long-term success of finalists Product...More>>

Article
Sweetening the Deal    1 Sep, 2009

There is no doubt that the past fiscal year has meant tough times for many retailers - as clearly...More>>

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Response Magazine's 14th Annual State of the Industry Report    1 Sep, 2009

Response Magazine's 14th Annual State of the Industry Report More>>

Article
Bridging the Gap    1 Sep, 2009

A few months ago, Mal Karlin's New York-based DR agency was hired by a general advertising firm to...More>>

Article
A Call (or Text) to Action    1 Sep, 2009

As business owners battle for survival in a global recession, the retail industry - one of the...More>>

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Esurance's Rise Is Driven by DR    1 Sep, 2009

"Esurance was built on the direct response marketing channels of search engine marketing and...More>>

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Renewing Trust in the Dollar   1 Aug, 2009

Marketers have built campaigns around renewing consumer trust, while at the same time, offering up...More>>





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