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Features

Direct Marketing features and commentary provided by Thomas Haire and guest contributors.

	Article A New Shine for Eagle One 1 Oct, 2008 "With Eagle One, which had low brand awareness, direct response TV was a very efficient way to...More>>
Article Response Magazine's 13th Annual State of the Industry Report 1 Sep, 2008 Members of the magazine's Editorial Advisory Board speak out on the current state of the direct...More>>
Article Piecing It Together 1 Sep, 2008 Time was that traditional agencies saw their DRTV cousins as threats, lurking in the wings ready to...More>>
Article A Joint Account 1 Sep, 2008 The best return on investment may be in brand advertising, not in direct response, Jurie Pieterse,...More>>
Article The Multi-Media Retail Store 1 Sep, 2008 We've all seen the 30-minute infomercial for a new fitness product or cooking tool that eventually...More>>
	Article Hyundai's Super Mobile Sunday 1 Sep, 2008 The bottom line for direct response is to integrate it, says Eric d'Ablaing, Internet...More>>
Article The Support Report 1 Aug, 2008 The way Matt Fisher sees it, a trend is brewing. A trend that, if ignored, might kill off some...More>>
Article The Added Value of Rewards 1 Aug, 2008 When the economy is in a slump, consumers look to cut back on spending. But more importantly, tight...More>>
	Article J.G. Wentworth's Direct Response Aria 1 Aug, 2008 "I think there's a new genre of advertising - direct branding - that companies like ours are...More>>
Article Marketing the Global Classroom 1 Jul, 2008 Education First successfully launched its College Break program by capitalizing on online social...More>>

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