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Features

Direct Marketing features and commentary provided by Thomas Haire and guest contributors.


Article
CarMD Delivers Home Remedy for Auto Care   5 Mar, 2010

Everyone has experienced, at least once, the aggravation that comes when you pick your car up from...More>>

Article
Head of Household   4 Mar, 2010

The International Home + Housewares Show reminds the direct response industry every year that...More>>

Alan Gladstone, founder and CEO of Costa Mesa, Calif.-based Anna's Linens Article
Opening the Curtains to DR   4 Mar, 2010

"We thought that we could tell a story without spotlighting item and price and asking customers to...More>>

Article
Success Knows No Boundaries   5 Feb, 2010

Thousands of contestants lined up in Houston, Dallas and Los Angeles to audition for a new reality...More>>

Article
Into Thin Air   5 Feb, 2010

Is radio vanishing? Not even close. Some experts say reports of its death are greatly exaggerated....More>>

Article
Here’s To Your Health   4 Feb, 2010

The U.S. population is not only aging — it’s also fighting diseases like obesity, cancer and...More>>

Coffee and baked-goods leader Dunkin’ Donuts ushers marketing into a new decade using digital DR. Article
Slam Dunk!   4 Feb, 2010

Coffee and baked-goods leader Dunkin’ Donuts ushers marketing into a new decade using digital DR....More>>

At Their Fingertips: Putting Your Ads in Their Hands Article
At Their Fingertips: Putting Your Ads in Their Hands   15 Jan, 2010

Recently, in the backdrop of a trendy L.A. dive, a popular DRTV campaign illuminated television...More>>

Article
Winning in DR's Fittest Market   15 Jan, 2010

While most will remember 2009 as a tough year in the U.S. economy, most direct response marketers...More>>

Jets Audible Into Direct Response Article
Jets Audible Into Direct Response   15 Jan, 2010

Next autumn, fans of the National Football League’s (NFL) New York Jets will be able to watch...More>>





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