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Features

Direct Marketing features and commentary provided by Thomas Haire and guest contributors.


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Shrinking the Continental Divide   1 Jun, 2009

Now more than ever, direct response marketing campaigns are stretching beyond the borders of the...More>>

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DIY Powers Through Tough Times   1 May, 2009

Talking to Brian Harker, you'd think the Dow Jones average is about return to the good old days of...More>>

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Partnering for Success   1 May, 2009

It makes Robert Yallen's day when a marketer calls his company, desperate for help in picking up...More>>

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A Seat at the Table   1 May, 2009

"Direct response has moved from being an afterthought to becoming a weapon that sales management...More>>

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Exclusive 2009 Cable Network Directory   1 May, 2009

Media Buying And Planning guide cable Network DirectoryMore>>

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Everything Old Is New Again   1 May, 2009

You've heard the buzz: Lower viewer ratings. Mass cutbacks on TV ad buys. Ad cancellation rates of...More>>

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DR Winners Draw Branders Into Competition   1 May, 2009

Brand marketers' expansion into the DRTV space during the past decade has been well documented....More>>

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8th Annual Pan-Pacific Guide: Braving an Economic Monsoon   1 Apr, 2009

Experts in the markets of Asia, Australia and New Zealand agree that DR marketers interested in...More>>

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A Technological Launch   1 Apr, 2009

At times, it seems that new technology is having its way with us. From the expanding digital...More>>

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The New Face of Beauty   1 Apr, 2009

The beauty industry, worth an estimated $230 billion in annual global sales, is staring down an...More>>





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