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Features

Direct Marketing features and commentary provided by Thomas Haire and guest contributors.


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Pay Attention to What's Behind the Curtain   1 Aug, 2009

A lot of attention is given to the production and media buying and planning for a direct response...More>>

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Canada Basks in the Branded Response Glow   1 Aug, 2009

The way Robin Whalen sees it, in the past year Canada has witnessed what she calls a paradigm shift...More>>

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DR Hits No. 1 on the Charts!   1 Jul, 2009

Entertainment marketers continue to turn to direct response television as a driver for marketing,...More>>

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Money Mailer's Mobile Movement   1 Jul, 2009

When it comes to consumer behavior, marketers might very well remember 2009 as the year of the...More>>

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Remembering Billy Mays: 1958-2009   1 Jul, 2009

With those words promoting the massive hit product OxiClean nearly a decade ago, Billy Mays moved...More>>

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The Long Run   1 Jul, 2009

There was a time when only George Lucas could afford to merge animation and live action in a way...More>>

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Is Online Video Living Up to the Hype?   1 Jun, 2009

Members of Response's Editorial Advisory Board see a possibly breathtaking medium for direct...More>>

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DTC Side Effects Include a Risk of State and Federal Crackdowns   1 Jun, 2009

For the first time in direct-to-consumer (DTC) pharmaceuticals marketing, the U.S. Food & Drug...More>>

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Kreg Does a Jig for DR   1 Jun, 2009

"Many of our past brand campaigns before DRTV were inefficient because we didn't close the loop,...More>>

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Still Spending at Home   1 Jun, 2009

The 45-year-old woman is sitting at her desk in the office, ready to tackle a busy day, when she...More>>





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