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Features

Direct Marketing features and commentary provided by Thomas Haire and guest contributors.

Article Picture This 1 Mar, 2009 The Federal Communications Commission (FCC) was scheduled to flip the switch. Following nearly a...More>>
Article Hanging Around the Home 1 Mar, 2009 The country is in a recession and all households are cutting back on travel and entertainment...More>>
	Article Buy.com Grows Up in a Hurry 1 Mar, 2009 Aliso Viejo, Calif.-based Buy.com officially launched as a hi-tech E-tailer in November 1997 with...More>>
	Article Cultural Appeal 1 Feb, 2009 The ever-expanding domestic Hispanic market has historically been known as a demographic that was...More>>
Article Hello, Mobile! 1 Feb, 2009 It's a familiar scenario to any business traveler: You're in an unknown suburb of an unfamiliar...More>>
Article Healthcare Marketing 2.0 1 Feb, 2009 In the marketing industry, healthcare stands alone - a unique segment, in which consumers become...More>>
	Article DR Gives AccuQuote Life 1 Feb, 2009 "Direct response fuels us, says Sean Cheyney, vice president of marketing and business development...More>>
Article Heard It on the Radio 1 Jan, 2009 Surrounded by newfangled advertising media that range from the Web to online video to mobile, one...More>>
Article Scoring Big With DR 1 Jan, 2009 If you were watching Auburn University face the University of Alabama in the schools' annual...More>>
Article Is Branding Dead? 1 Jan, 2009 Provocative question, isn't it? Yes, 10 years ago, one could have never asked such a question with...More>>

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