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Features

Direct Marketing features and commentary provided by Thomas Haire and guest contributors.


Breaking Through to Boomerang Consumers Article
Breaking Through to Boomerang Consumers   16 Aug, 2010

The ages of 22 to 29 years old are often a time of first cars, homes, marriages and children —...More>>

Customers Come First at Barclaycard US Article
Customers Come First at Barclaycard US   16 Aug, 2010

While most organizations advertise simplicity, we are focused on making it simpler for prospective...More>>

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Onondaga Community College, Unfiltered   11 Jul, 2010

When the Pinckney Hugo Group marketing and communications firm in Syracuse, N.Y., was asked by...More>>

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Home Sweet Home   11 Jul, 2010

Tony Little’s affinity for home shopping networks hasn’t changed much since he became the first...More>>

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Long-Form Bounces Back   11 Jul, 2010

If 2009 was the year that advertisers pulled back and hid their heads in the sand, hoping that the...More>>

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Empowering Consumers   11 Jul, 2010

Marketers find direct response campaigns shine brightest when spotlighting usergenerated content on...More>>

Nationwide Mobilizes  'On Your Side' Article
Nationwide Mobilizes 'On Your Side'   10 Jul, 2010

Direct response marketing is very important to us, when we think about the traditional marketing...More>>

9th Annual European Market Guide Article
9th Annual European Market Guide: Major Growth Across the Pond   10 Jun, 2010

The continent that brought us DRTV legend Anthony Sullivan, as well as singing sensation Susan...More>>

Prescribing Healthy Pharmaceutical Marketing Practices Article
Prescribing Healthy Pharmaceutical Marketing Practices   10 Jun, 2010

When federal regulators stamped their approval on direct-to-consumer (DTC) advertising for...More>>

Taco Bell’s ‘Fresco’ Take on DRTV Article
Taco Bell’s 'Fresco' Take on DRTV   10 Jun, 2010

When Tom Wagner was challenged with answering the call for healthier choices at quick-service...More>>





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