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Features

Direct Marketing features and commentary provided by Thomas Haire and guest contributors.


General Ad Dollars Make a Comeback Article
Media Buying & Planning Guide: General Ad Dollars Make a Comeback   18 Oct, 2010

As general ad dollars trickle back into the marketplace and election season ramps up, short-form...More>>

Driving Success Digitally Article
Driving Success Digitally   18 Oct, 2010

Auto marketing is no longer limited to catchy TV spots or print ads, but now includes the need to...More>>

Your Baby Can Earns Marketer of the Year Award Article
Your Baby Can Earns Marketer of the Year Award   18 Oct, 2010

Denise Kovac believes a product that educates and empowers children prompts great work from those...More>>

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As Seen on TV ... And Every Other Screen You Own   17 Sep, 2010

Success and growth of a company’s product line cannot be achieved without leveraging a variety of...More>>

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Response Magazine's 15th Annual State of the Industry Report   17 Sep, 2010

Our agency takes maximum advantage of technology as it relates to our media management software....More>>

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Retail Resurgence   16 Sep, 2010

Asked during Response Expo 2010 in May what his biggest accomplishment of the past year was,...More>>

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From Shelves to Screens   16 Sep, 2010

No two retailers may ever be exactly the same, but there is one space an increasing amount are...More>>

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Heading Up the DR Fan Club   16 Sep, 2010

More and more companies are heading down the direct response avenue. It makes so much sense,...More>>

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Support in Tough Times   16 Aug, 2010

Tony Sziklai sees the problem as clearly as an HDTV picture — and part of the solution is coming...More>>

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Annual Canadian Market Guide: Oh, Canada: Looking North for DR’s Future Challenges   16 Aug, 2010

When you ask Rob Woodrooffe, chairman of Toronto-based Interwood Direct, what one of the biggest...More>>





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