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Features

Direct Marketing features and commentary provided by Thomas Haire and guest contributors.

	Article Everything Old Is New Again 1 May, 2009 You've heard the buzz: Lower viewer ratings. Mass cutbacks on TV ad buys. Ad cancellation rates of...More>>
	Article DR Winners Draw Branders Into Competition 1 May, 2009 Brand marketers' expansion into the DRTV space during the past decade has been well documented....More>>
Article 8th Annual Pan-Pacific Guide: Braving an Economic Monsoon 1 Apr, 2009 Experts in the markets of Asia, Australia and New Zealand agree that DR marketers interested in...More>>
	Article A Technological Launch 1 Apr, 2009 At times, it seems that new technology is having its way with us. From the expanding digital...More>>
	Article The New Face of Beauty 1 Apr, 2009 The beauty industry, worth an estimated $230 billion in annual global sales, is staring down an...More>>
	Article Beauty's on the Inside at Sephora 1 Apr, 2009 It is no surprise that one of America's top selling beauty and personal care retailers was...More>>
Article Best Western Melds Old and New 1 Mar, 2009 Tammy Lucas, managing director of marketing programs for Phoenix-based Best Western Intl. is not...More>>
Article Picture This 1 Mar, 2009 The Federal Communications Commission (FCC) was scheduled to flip the switch. Following nearly a...More>>
Article Hanging Around the Home 1 Mar, 2009 The country is in a recession and all households are cutting back on travel and entertainment...More>>
	Article Buy.com Grows Up in a Hurry 1 Mar, 2009 Aliso Viejo, Calif.-based Buy.com officially launched as a hi-tech E-tailer in November 1997 with...More>>

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