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Features

Direct Marketing features and commentary provided by Thomas Haire and guest contributors.


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Support in Tough Times   16 Aug, 2010

Tony Sziklai sees the problem as clearly as an HDTV picture — and part of the solution is coming...More>>

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Annual Canadian Market Guide: Oh, Canada: Looking North for DR’s Future Challenges   16 Aug, 2010

When you ask Rob Woodrooffe, chairman of Toronto-based Interwood Direct, what one of the biggest...More>>

Breaking Through to Boomerang Consumers Article
Breaking Through to Boomerang Consumers   16 Aug, 2010

The ages of 22 to 29 years old are often a time of first cars, homes, marriages and children —...More>>

Customers Come First at Barclaycard US Article
Customers Come First at Barclaycard US   16 Aug, 2010

While most organizations advertise simplicity, we are focused on making it simpler for prospective...More>>

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Onondaga Community College, Unfiltered   11 Jul, 2010

When the Pinckney Hugo Group marketing and communications firm in Syracuse, N.Y., was asked by...More>>

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Home Sweet Home   11 Jul, 2010

Tony Little’s affinity for home shopping networks hasn’t changed much since he became the first...More>>

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Long-Form Bounces Back   11 Jul, 2010

If 2009 was the year that advertisers pulled back and hid their heads in the sand, hoping that the...More>>

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Empowering Consumers   11 Jul, 2010

Marketers find direct response campaigns shine brightest when spotlighting usergenerated content on...More>>

Nationwide Mobilizes  'On Your Side' Article
Nationwide Mobilizes 'On Your Side'   10 Jul, 2010

Direct response marketing is very important to us, when we think about the traditional marketing...More>>

9th Annual European Market Guide Article
9th Annual European Market Guide: Major Growth Across the Pond   10 Jun, 2010

The continent that brought us DRTV legend Anthony Sullivan, as well as singing sensation Susan...More>>





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