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Features

Direct Marketing features and commentary provided by Thomas Haire and guest contributors.


Prescribing Healthy Pharmaceutical Marketing Practices Article
Prescribing Healthy Pharmaceutical Marketing Practices   10 Jun, 2010

When federal regulators stamped their approval on direct-to-consumer (DTC) advertising for...More>>

Taco Bell’s ‘Fresco’ Take on DRTV Article
Taco Bell’s 'Fresco' Take on DRTV   10 Jun, 2010

When Tom Wagner was challenged with answering the call for healthier choices at quick-service...More>>

Article
Do-It-Myself? Show Me How   7 May, 2010

Since 1929, Festool has been building customer interest in its precision, high-quality power tools...More>>

Bob Geldof Article
Looking Out For Every One   7 May, 2010

Rock star. Humanitarian. Businessman. Inspirational speaker. Marketer. Five different people? No...More>>

Article
This Year's Model: Putting DRTV 2010 Into Focus   7 May, 2010

A look at what the year holds for short- and long-form commercials.More>>

Article
Media Buyers Get the Squeeze   7 May, 2010

Short-form prices shoot back up as inventory shrinks and general ad sales recover.More>>

Tech Update: Measuring Up Article
Tech Update: Measuring Up   9 Apr, 2010

The campaigns are also seeing a dramatic shift in consumer spending to the Web. The question is:...More>>

Article
Not the Short End of the Stick   5 Mar, 2010

Pitchman Vince Shlomi may put consumers in a “good mood all day” with his quirky Slap Chop...More>>

Article
CarMD Delivers Home Remedy for Auto Care   5 Mar, 2010

Everyone has experienced, at least once, the aggravation that comes when you pick your car up from...More>>

Article
Head of Household   4 Mar, 2010

The International Home + Housewares Show reminds the direct response industry every year that...More>>





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