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Features

Direct Marketing features and commentary provided by Thomas Haire and guest contributors.


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Onondaga Community College, Unfiltered   11 Jul, 2010

When the Pinckney Hugo Group marketing and communications firm in Syracuse, N.Y., was asked by...More>>

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Home Sweet Home   11 Jul, 2010

Tony Little’s affinity for home shopping networks hasn’t changed much since he became the first...More>>

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Long-Form Bounces Back   11 Jul, 2010

If 2009 was the year that advertisers pulled back and hid their heads in the sand, hoping that the...More>>

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Empowering Consumers   11 Jul, 2010

Marketers find direct response campaigns shine brightest when spotlighting usergenerated content on...More>>

Nationwide Mobilizes  'On Your Side' Article
Nationwide Mobilizes 'On Your Side'   10 Jul, 2010

Direct response marketing is very important to us, when we think about the traditional marketing...More>>

9th Annual European Market Guide Article
9th Annual European Market Guide: Major Growth Across the Pond   10 Jun, 2010

The continent that brought us DRTV legend Anthony Sullivan, as well as singing sensation Susan...More>>

Prescribing Healthy Pharmaceutical Marketing Practices Article
Prescribing Healthy Pharmaceutical Marketing Practices   10 Jun, 2010

When federal regulators stamped their approval on direct-to-consumer (DTC) advertising for...More>>

Taco Bell’s ‘Fresco’ Take on DRTV Article
Taco Bell’s 'Fresco' Take on DRTV   10 Jun, 2010

When Tom Wagner was challenged with answering the call for healthier choices at quick-service...More>>

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Do-It-Myself? Show Me How   7 May, 2010

Since 1929, Festool has been building customer interest in its precision, high-quality power tools...More>>

Bob Geldof Article
Looking Out For Every One   7 May, 2010

Rock star. Humanitarian. Businessman. Inspirational speaker. Marketer. Five different people? No...More>>





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