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Features

Direct Marketing features and commentary provided by Thomas Haire and guest contributors.


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Just What (the) DR Ordered: A Healthy Approach to Baby Boomers   1 Feb, 2011

The 77 million baby boomers born between 1946 and 1964 are a far cry from your run-of-the-mill...More>>

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Creating Nutrisystem’s Healthy DR Diet   1 Feb, 2011

If you can measure everything, why wouldn’t you?” says Chris Terrill, chief marketing officer...More>>

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Editorial Advisors Forum: DRTV at 25 A Look Back and Ahead   1 Jan, 2011

The close of 2010 officially marked the end of the direct response television business’ first...More>>

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DR Gets Smart About Mobile    1 Jan, 2011

Tom Cruise fans will recall the classic scene in Steven Spielberg’s futuristic thriller...More>>

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Web Marketing Works Out   1 Jan, 2011

As far back as direct response marketers can remember, health and fitness has always been a staple...More>>

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Total Gym's Team Concept   1 Jan, 2011

Asked what the Total Gym’s 15 years of DRTV success says about direct response as a marketing...More>>

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IMS Top 50 Infomercials and Spots of 2010   1 Dec, 2010

IMS Top 50 Infomercials and Spots of 2010More>>

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Radio Revolution   1 Dec, 2010

While there’s been extensive discussion and debate regarding the changing landscape of television...More>>

Consumer Electronics Article
Making a Connection With DR   1 Dec, 2010

Despite a rough few years in consumer electronics, marketers in the space are expecting nothing but...More>>

A Bite as Big as His Bark Article
A Bite as Big as His Bark   1 Dec, 2010

From childhood, I’ve just had a true love of animals and an intense dislike of cruelty,” says...More>>





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