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Features

Direct Marketing features and commentary provided by Thomas Haire and guest contributors.


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Web Marketing Works Out   1 Jan, 2011

As far back as direct response marketers can remember, health and fitness has always been a staple...More>>

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Total Gym's Team Concept   1 Jan, 2011

Asked what the Total Gym’s 15 years of DRTV success says about direct response as a marketing...More>>

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IMS Top 50 Infomercials and Spots of 2010   1 Dec, 2010

IMS Top 50 Infomercials and Spots of 2010More>>

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Radio Revolution   1 Dec, 2010

While there’s been extensive discussion and debate regarding the changing landscape of television...More>>

Consumer Electronics Article
Making a Connection With DR   1 Dec, 2010

Despite a rough few years in consumer electronics, marketers in the space are expecting nothing but...More>>

A Bite as Big as His Bark Article
A Bite as Big as His Bark   1 Dec, 2010

From childhood, I’ve just had a true love of animals and an intense dislike of cruelty,” says...More>>

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Hitting the Sweet Spot   1 Nov, 2010

It’s no secret that every generation has its own set of unique attributes. The nation’s older...More>>

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DR Marketing Takes Flight   1 Nov, 2010

Whether due to language barriers, social differences or travel inexperience, it can be too easy for...More>>

Lead The Charge Article
Lead The Charge    1 Nov, 2010

Adds Ken Derrett, the team’s senior vice president/chief marketing officer, “It’s about...More>>

Star Tech Article
Tech Update: Star Tech   18 Oct, 2010

Response wanted to hear directly from the pros about how technology is at play in back-end services...More>>





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