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Features

Direct Marketing features and commentary provided by Thomas Haire and guest contributors.

	Article PCH Wins All Day Long 1 Feb, 2013 “It’s telling that PCH is the last of the big pure direct marketers that’s around at all,”...More>>
Article Response Advisors Forum: The Future’s So Bright? 1 Jan, 2013 With solid results during the first three quarters of 2012, the direct response television media...More>>
Article Size Matters 1 Jan, 2013 The exponential growth of mobile consumers and the amount of time they spend on these devices has...More>>
	Article DR Marketers Can Take a Page From the Sports Playbook 1 Jan, 2013 It’s getting downright kooky. Call it the wide (and wacky) world of sports. Imagine what some...More>>
	Article Hitting a Marketing High Note 1 Jan, 2013 “We like to cover all angles,” says Larry Balaban, co-founder of the Baby Genius brand of...More>>
Article IMS Top 50 Infomercials and Spots of 2012 1 Dec, 2012 Once again, Response Magazine is proud to present one of its most popular annual features. For the...More>>
Article CE Sells CE 1 Dec, 2012 In today’s wired world, Santa Claus doesn’t have to look very far when filling holiday wish...More>>
	Article Looking Beautiful, Feeling Beautiful 1 Dec, 2012 “Direct response is everything to us. At the end of the day, there’s no other way that we’d...More>>
	Article DRMA Spotlight: At Your Service 1 Nov, 2012 The year 2012 has been an amazing one for Swipe Payment Solutions,” says Curtis Kleinman, vice...More>>
	Article DRMA Spotlight: At Your Service 1 Nov, 2012 The year 2012 has been an amazing one for Swipe Payment Solutions,” says Curtis Kleinman, vice...More>>

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