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Features

Direct Marketing features and commentary provided by Thomas Haire and guest contributors.


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Running With the Bulls   1 Aug, 2014

Make no bones about it: J.G. Wentworth is a direct response marketer. “That’s how we describe...More>>

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Marketing a Masterpiece   1 Aug, 2014

“For our business in particular, the synergies that direct response provides are immense,” says...More>>

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DRMA Spotlight: The Vantiv Advantage   1 Jul, 2014

Vantiv, based in Symmes Township, Ohio — with offices in Dallas, Houston, Louisville, Tinley...More>>

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Key Trends in Payment Processing   1 Jul, 2014

When DISH Network announced that, later this year, it would begin accepting bitcoin payments, the...More>>

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Entertainment Epiphanies    1 Jul, 2014

When it comes to the entertainment space, shifting eyeballs and evolving viewing habits aren’t up...More>>

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The Zumba Revolution   1 Jul, 2014

“Direct response marketing has taught me a lot about human behavior,” says Alberto Perlman, CEO...More>>

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Mobilizing the Home Shopping Space    1 Jun, 2014

With people spending more time watching their mobile devices these days, it makes sense for the...More>>

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Animal Pharm   1 Jun, 2014

Of all the existing categories that marketers toil in, perhaps none requires more regulatory...More>>

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Finding the 'Magic'   1 Jun, 2014

“As someone who has been in the business for more than 40 years and been in almost every...More>>

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Media Buying & Planning Guide: Cable Network Directory   1 May, 2014

Cable Network Directory 2014More>>





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