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Features

Direct Marketing features and commentary provided by Thomas Haire and guest contributors.


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DR Hits the Nail on the Head   1 May, 2011

Direct response is all about empowering consumers to take purchasing decisions into their own hands...More>>

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Dove Believes in Magic   1 May, 2011

Unilever’s Rob Candelino says Response Expo keynoter Earvin “Magic” Johnson helps the Dove...More>>

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Media That Pays to Play on the Shelves   1 Apr, 2011

Not all DRTV campaigns are created equal. Some incorporate elements meant to sell as many products...More>>

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Beauty Goes Screen Deep   1 Apr, 2011

It may come as a surprise that digital has a place in an industry where hands-on interaction with a...More>>

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Sowing the Seeds of Social Responsibility   1 Apr, 2011

In a time when more consumers are demanding socially conscious business practices from the beauty...More>>

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DRTV Production: A Winning Combination   1 Mar, 2011

What do you get when you cross a successful DRTV marketer of products like Wonder Hanger with...More>>

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Idle Hands Prove Innovative for Housewares    1 Mar, 2011

When the U.S. economy began its sharp decline a few years ago, consumers did what they could to cut...More>>

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Euro-Pro Makes Its Mark   1 Mar, 2011

The more we can build and sustain brands, sustain products and product lines and use direct...More>>

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DRMA Spotlight: Business by the Numbers   1 Feb, 2011

When do you know you have a message worth marketers’ attention? When it’s one with such...More>>

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Socialized Marketing: Direct response marketers are discovering social media’s perfect pitch potential.   1 Feb, 2011

Social media is putting the “wow” in direct response marketing for companies such as Allstar...More>>





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