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Features

Direct Marketing features and commentary provided by Thomas Haire and guest contributors.


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Idle Hands Prove Innovative for Housewares    1 Mar, 2011

When the U.S. economy began its sharp decline a few years ago, consumers did what they could to cut...More>>

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Euro-Pro Makes Its Mark   1 Mar, 2011

The more we can build and sustain brands, sustain products and product lines and use direct...More>>

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DRMA Spotlight: Business by the Numbers   1 Feb, 2011

When do you know you have a message worth marketers’ attention? When it’s one with such...More>>

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Socialized Marketing: Direct response marketers are discovering social media’s perfect pitch potential.   1 Feb, 2011

Social media is putting the “wow” in direct response marketing for companies such as Allstar...More>>

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Just What (the) DR Ordered: A Healthy Approach to Baby Boomers   1 Feb, 2011

The 77 million baby boomers born between 1946 and 1964 are a far cry from your run-of-the-mill...More>>

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Creating Nutrisystem’s Healthy DR Diet   1 Feb, 2011

If you can measure everything, why wouldn’t you?” says Chris Terrill, chief marketing officer...More>>

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Editorial Advisors Forum: DRTV at 25 A Look Back and Ahead   1 Jan, 2011

The close of 2010 officially marked the end of the direct response television business’ first...More>>

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DR Gets Smart About Mobile    1 Jan, 2011

Tom Cruise fans will recall the classic scene in Steven Spielberg’s futuristic thriller...More>>

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Web Marketing Works Out   1 Jan, 2011

As far back as direct response marketers can remember, health and fitness has always been a staple...More>>

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Total Gym's Team Concept   1 Jan, 2011

Asked what the Total Gym’s 15 years of DRTV success says about direct response as a marketing...More>>





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