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Features

Direct Marketing features and commentary provided by Thomas Haire and guest contributors.


Article
Support Services: The Support Report   1 Aug, 2011

Even though Bob Dylan’s words are nearly a half-century old, they may be just as relevant today...More>>

State Farm Insurance Article
State Farm's DR Driver   1 Aug, 2011

Van Hoof joined State Farm 10 years ago and has served the company in a variety of roles before...More>>

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elocal Listing Corporate Case Study: Search Visionaries    1 Jul, 2011

Tim Judd has a message to share with all marketers: “Whether you like it or not, your audience...More>>

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Direct Response Goes Hollywood   1 Jul, 2011

As consumers become increasingly nimble in tuning out ads, marketers must work that much harder to...More>>

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Sharing Screens   1 Jul, 2011

With the escalating consumption of smartphones and increasing attention to mobile capabilities...More>>

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Lincoln Educational Services Gets Schooled   1 Jul, 2011

For Lincoln, direct response has always been the No. 1 source of marketing success,” says Piper...More>>

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Home (?) Shopping   1 Jun, 2011

Those in the home shopping industry have had to start shopping themselves — for a new name. The...More>>

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Navigating a Fragmented Media Universe   1 Jun, 2011

As online and mobile media continue to make inroads with marketers — and online and mobile...More>>

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DRMA Spotlight: Going for Gold   1 Jun, 2011

Hawthorne Direct may be celebrating its silver anniversary, but what’s kept the DRTV agency...More>>

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Mobile Spotlight: Mock Paper, Scissors   1 Jun, 2011

TLC’s new series “Extreme Couponing,” which launched in April, follows shoppers who clip,...More>>





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