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Features

Direct Marketing features and commentary provided by Thomas Haire and guest contributors.


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Sharing Screens   1 Jul, 2011

With the escalating consumption of smartphones and increasing attention to mobile capabilities...More>>

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Lincoln Educational Services Gets Schooled   1 Jul, 2011

For Lincoln, direct response has always been the No. 1 source of marketing success,” says Piper...More>>

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Home (?) Shopping   1 Jun, 2011

Those in the home shopping industry have had to start shopping themselves — for a new name. The...More>>

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Navigating a Fragmented Media Universe   1 Jun, 2011

As online and mobile media continue to make inroads with marketers — and online and mobile...More>>

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DRMA Spotlight: Going for Gold   1 Jun, 2011

Hawthorne Direct may be celebrating its silver anniversary, but what’s kept the DRTV agency...More>>

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Mobile Spotlight: Mock Paper, Scissors   1 Jun, 2011

TLC’s new series “Extreme Couponing,” which launched in April, follows shoppers who clip,...More>>

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Pharmaceutical Market: An App a Day Keeps the Doctor Away   1 Jun, 2011

Pharmaceutical marketers know that health concerns are — quite literally — close to...More>>

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Semprae Fights the Good Fight   1 Jun, 2011

It’s an honor to be able to help women, but it’s also been a staggering marketing challenge,”...More>>

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DRMA Spotlight: Icon Media Direct — Passion Meets Partnership   1 May, 2011

Icon Media Direct’s personal approach to clients and its attention to advancing technology foster...More>>

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DRMA Spotlight: Sales Portal — Providing Innovative Revenue Enhancement and Phone Lead Generation   1 May, 2011

Sales Portal offers call centers and marketers a buffet of performance-based options to maximize...More>>





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