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Features

Direct Marketing features and commentary provided by Thomas Haire and guest contributors.


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DRMA Spotlight: Icon Media Direct — Passion Meets Partnership   1 May, 2011

Icon Media Direct’s personal approach to clients and its attention to advancing technology foster...More>>

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DRMA Spotlight: Sales Portal — Providing Innovative Revenue Enhancement and Phone Lead Generation   1 May, 2011

Sales Portal offers call centers and marketers a buffet of performance-based options to maximize...More>>

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The Social Experience   1 May, 2011

Though many marketers are still testing the social media waters, it would be naïve not to...More>>

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The Long & Short of It   1 May, 2011

It’s tough out there, but DR products make it more fun to stay home and wait out the storm.More>>

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DR Hits the Nail on the Head   1 May, 2011

Direct response is all about empowering consumers to take purchasing decisions into their own hands...More>>

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Dove Believes in Magic   1 May, 2011

Unilever’s Rob Candelino says Response Expo keynoter Earvin “Magic” Johnson helps the Dove...More>>

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Media That Pays to Play on the Shelves   1 Apr, 2011

Not all DRTV campaigns are created equal. Some incorporate elements meant to sell as many products...More>>

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Beauty Goes Screen Deep   1 Apr, 2011

It may come as a surprise that digital has a place in an industry where hands-on interaction with a...More>>

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Sowing the Seeds of Social Responsibility   1 Apr, 2011

In a time when more consumers are demanding socially conscious business practices from the beauty...More>>

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DRTV Production: A Winning Combination   1 Mar, 2011

What do you get when you cross a successful DRTV marketer of products like Wonder Hanger with...More>>





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