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Features

Direct Marketing features and commentary provided by Thomas Haire and guest contributors.


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Media Buying & Planning Guide: What? Me, Worry?   1 Oct, 2011

Direct response media buyers could have bemoaned cable television’s record upfront season....More>>

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In the Driver’s Seat   1 Oct, 2011

Consumers are taking the wheel across all verticals when it comes to making purchases, and the...More>>

DRMA Marketer of the Year Article
Marketer of the Year: Hearthware Cooks Up a Big Victory    1 Oct, 2011

Hearthware Inc. is so humbled by this recognition from the Direct Response Marketing Alliance...More>>

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From Static Shelves to Mobile Marketing   1 Sep, 2011

Communicating directly with consumers – an advertising tactic those in the direct response world...More>>

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Mobile Spotlight: DR Marketers Find Smarter Ways to Target Smartphone Shoppers   1 Sep, 2011

Holiday shoppers are well equipped this year. With smartphones and tablets, an artillery of apps,...More>>

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Response Magazine’s 16th Annual State of the Industry Report   1 Sep, 2011

Continued economic troubles. The expansion of regulation, especially the possibility of a “Do Not...More>>

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Social + Mobile: Retail's Dynamic Duo   1 Sep, 2011

Exploring the value of social media within the direct response industry may evoke a bit of déjà...More>>

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Retail Spotlight: Stack ‘Em High   1 Sep, 2011

The folks at TELEBrands remember a time when retailers turned up their noses when the words...More>>

Niko Drakoulis and Billy Campbell combine TV, mobile, social and local retail into the TV business’ newest — and perhaps most po Article
Akoo Arrives   1 Sep, 2011

Direct response marketing depends on the platform that you’re talking about,” says Niko...More>>

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DRMA Spotlight: Koeppel Direct Puts Drive-to-Web on the 'MAPP'   1 Aug, 2011

When Peter Koeppel, president of Koeppel Direct, founded the DR mediabuying agency in 1995, one of...More>>





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