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Features

Direct Marketing features and commentary provided by Thomas Haire and guest contributors.


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Newegg Becomes a DR Geek   1 Dec, 2011

"Direct response has to be a critical component to your marketing strategy,” says Bernard Luthi,...More>>

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Generational Marketing: Millennial Marketing 101   1 Nov, 2011

Brian Wong knows a thing or two about marketing to millennials. After all, at 20 years old, this...More>>

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Giving Thanks!   1 Nov, 2011

"The marriage of Masterbuilt and DRTV was perfect,” says John McLemore, president and CEO of...More>>

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Marketing Goes Mobile   1 Nov, 2011

As the days of travel agents and agencies quickly fade, DR is a no-brainer for industry marketers...More>>

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Editorial Advisory Board Forum — Can Playing Politics Pay for DR Experts?   1 Nov, 2011

With just a year until the 2012 presidential general election, buzz is already heating up about the...More>>

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DRMA Spotlight: ‘Building Brand’ the Right Way   1 Nov, 2011

DRMA Spotlight: ‘Building Brand’ the Right Way with Doug GarnettMore>>

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Screens, Screens, Everywhere Screens!   1 Oct, 2011

“I think it’s brought the world a lot closer together, and will continue to do that. There are...More>>

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Crooning a Different Tune   1 Oct, 2011

To better understand Doug McCormick, the man who can green-light millions for a new media company...More>>

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Media Buying & Planning Guide: What? Me, Worry?   1 Oct, 2011

Direct response media buyers could have bemoaned cable television’s record upfront season....More>>

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In the Driver’s Seat   1 Oct, 2011

Consumers are taking the wheel across all verticals when it comes to making purchases, and the...More>>





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