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Features

Direct Marketing features and commentary provided by Thomas Haire and guest contributors.


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Mobile Spotlight: DR Marketers Find Smarter Ways to Target Smartphone Shoppers   1 Sep, 2011

Holiday shoppers are well equipped this year. With smartphones and tablets, an artillery of apps,...More>>

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Response Magazine’s 16th Annual State of the Industry Report   1 Sep, 2011

Continued economic troubles. The expansion of regulation, especially the possibility of a “Do Not...More>>

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Social + Mobile: Retail's Dynamic Duo   1 Sep, 2011

Exploring the value of social media within the direct response industry may evoke a bit of déjà...More>>

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Retail Spotlight: Stack ‘Em High   1 Sep, 2011

The folks at TELEBrands remember a time when retailers turned up their noses when the words...More>>

Niko Drakoulis and Billy Campbell combine TV, mobile, social and local retail into the TV business’ newest — and perhaps most po Article
Akoo Arrives   1 Sep, 2011

Direct response marketing depends on the platform that you’re talking about,” says Niko...More>>

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DRMA Spotlight: Koeppel Direct Puts Drive-to-Web on the 'MAPP'   1 Aug, 2011

When Peter Koeppel, president of Koeppel Direct, founded the DR mediabuying agency in 1995, one of...More>>

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Financial Services Market: DR 'Insures' Success   1 Aug, 2011

When it comes to financial services, trust has always been key to successful marketing, and in the...More>>

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Social Spotlight: Follow The Leader   1 Aug, 2011

Social media can be used for a variety of marketing purposes. It can be a frontline of customer...More>>

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Support Services: The Support Report   1 Aug, 2011

Even though Bob Dylan’s words are nearly a half-century old, they may be just as relevant today...More>>

State Farm Insurance Article
State Farm's DR Driver   1 Aug, 2011

Van Hoof joined State Farm 10 years ago and has served the company in a variety of roles before...More>>





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