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Features

Direct Marketing features and commentary provided by Thomas Haire and guest contributors.


Ride of a Lifetime with Eric Watterson Article
The Ride of a Lifetime   1 Jan, 2012

ICON has been doing DR for about 25 years — we believe in it,” says Eric Watterson, director,...More>>

Article
Is it Hip to Be a 2-D Square?   1 Jan, 2012

Direct response marketers tend to pioneer marketing technology, especially when it is...More>>

Article
DRMA Spotlight: Community Matters   1 Jan, 2012

Swipe and its vice president of business development, Curtis Kleinman, took the Direct Response...More>>

IMS Top 50 Infomericals Article
IMS Top 50 Infomercials and Spots of 2011   1 Dec, 2011

Most of the top-performing infomercials of 2011 are established shows that are familiar to the...More>>

Article
Retail Spotlight: No Longer an Afterthought   1 Dec, 2011

Adding value or an upsell to a product can be the easiest or most difficult way to grow your brand...More>>

Toying with Tablets Article
Consumer Electronics Market: Toying With Tablets   1 Dec, 2011

Consumer Electronics Market: Toying With TabletsMore>>

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Newegg Becomes a DR Geek   1 Dec, 2011

"Direct response has to be a critical component to your marketing strategy,” says Bernard Luthi,...More>>

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Generational Marketing: Millennial Marketing 101   1 Nov, 2011

Brian Wong knows a thing or two about marketing to millennials. After all, at 20 years old, this...More>>

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Giving Thanks!   1 Nov, 2011

"The marriage of Masterbuilt and DRTV was perfect,” says John McLemore, president and CEO of...More>>

Article
Marketing Goes Mobile   1 Nov, 2011

As the days of travel agents and agencies quickly fade, DR is a no-brainer for industry marketers...More>>





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