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Features

Direct Marketing features and commentary provided by Thomas Haire and guest contributors.


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Retail Spotlight: Stack ‘Em High   1 Sep, 2011

The folks at TELEBrands remember a time when retailers turned up their noses when the words...More>>

Niko Drakoulis and Billy Campbell combine TV, mobile, social and local retail into the TV business’ newest — and perhaps most po Article
Akoo Arrives   1 Sep, 2011

Direct response marketing depends on the platform that you’re talking about,” says Niko...More>>

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DRMA Spotlight: Koeppel Direct Puts Drive-to-Web on the 'MAPP'   1 Aug, 2011

When Peter Koeppel, president of Koeppel Direct, founded the DR mediabuying agency in 1995, one of...More>>

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Financial Services Market: DR 'Insures' Success   1 Aug, 2011

When it comes to financial services, trust has always been key to successful marketing, and in the...More>>

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Social Spotlight: Follow The Leader   1 Aug, 2011

Social media can be used for a variety of marketing purposes. It can be a frontline of customer...More>>

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Support Services: The Support Report   1 Aug, 2011

Even though Bob Dylan’s words are nearly a half-century old, they may be just as relevant today...More>>

State Farm Insurance Article
State Farm's DR Driver   1 Aug, 2011

Van Hoof joined State Farm 10 years ago and has served the company in a variety of roles before...More>>

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elocal Listing Corporate Case Study: Search Visionaries    1 Jul, 2011

Tim Judd has a message to share with all marketers: “Whether you like it or not, your audience...More>>

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Direct Response Goes Hollywood   1 Jul, 2011

As consumers become increasingly nimble in tuning out ads, marketers must work that much harder to...More>>

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Sharing Screens   1 Jul, 2011

With the escalating consumption of smartphones and increasing attention to mobile capabilities...More>>





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