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Features

Direct Marketing features and commentary provided by Thomas Haire and guest contributors.

	Article Web Marketing Works Out 1 Jan, 2011 As far back as direct response marketers can remember, health and fitness has always been a staple...More>>
	Article Total Gym's Team Concept 1 Jan, 2011 Asked what the Total Gym’s 15 years of DRTV success says about direct response as a marketing...More>>
File IMS Top 50 Infomercials and Spots of 2010 1 Dec, 2010 IMS Top 50 Infomercials and Spots of 2010More>>
	Article Radio Revolution 1 Dec, 2010 While there’s been extensive discussion and debate regarding the changing landscape of television...More>>
	Article Making a Connection With DR 1 Dec, 2010 Despite a rough few years in consumer electronics, marketers in the space are expecting nothing but...More>>
	Article A Bite as Big as His Bark 1 Dec, 2010 From childhood, I’ve just had a true love of animals and an intense dislike of cruelty,” says...More>>
	Article Hitting the Sweet Spot 1 Nov, 2010 It’s no secret that every generation has its own set of unique attributes. The nation’s older...More>>
	Article DR Marketing Takes Flight 1 Nov, 2010 Whether due to language barriers, social differences or travel inexperience, it can be too easy for...More>>
	Article Lead The Charge 1 Nov, 2010 Adds Ken Derrett, the team’s senior vice president/chief marketing officer, “It’s about...More>>
	Article Tech Update: Star Tech 18 Oct, 2010 Response wanted to hear directly from the pros about how technology is at play in back-end services...More>>

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