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Direct Marketing features and commentary provided by Thomas Haire and guest contributors.

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DR Gives Positec a Big Edge   1 Nov, 2012

Direct response marketing was critical to the building of our brands,” says Tom Duncan,...More>>

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Media Buying & Planning Guide: Winning Campaigns   1 Oct, 2012

It’s a game of strategy and precision planning, calculated decisions and smart investments. As...More>>

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Thinking on the Side of the Box   1 Oct, 2012

It’s like that old Reese’s commercial: “Hey, you got your chocolate in my peanut butter. Hey,...More>>

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Cover Story: A Taste of Victory   1 Oct, 2012

With our background as an Internet company that has crossed over to more traditional channels, this...More>>

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Cover Story: Spinning a Winning Web   1 Sep, 2012

Ryan Campbell says a DR-to-retail campaign is the perfect fit for Spyder Products’ power tool...More>>

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DRMA Spotlight: Extending a Long Winning Streak   1 Sep, 2012

“We’re really picky with the items that we choose,” says Steve Heroux, founder and CEO of...More>>

Response Magazine’s 17th Annual State of the Industry Report   1 Sep, 2012

Another year down, yet many of the issues facing the direct response marketing business remain the...More>>

Retailers Round ‘Em Up!    1 Sep, 2012

Unlike randomly stumbling upon a DRTV spot while watching TV, when a consumer is in a...More>>

The iPhone/Android Debate Hits the DR Market   1 Sep, 2012

Unless you’ve been living under a rock, it should be no surprise that mobile devices are not...More>>

Support Services Guide: Playing the Supporting Role   1 Aug, 2012

There was a time when the back end of a DRTV campaign was a pretty straightforward animal. To...More>>

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