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Features

Direct Marketing features and commentary provided by Thomas Haire and guest contributors.


Article
Scanning Saves   1 Feb, 2012

For the health care industry, technology can be a double-edged sword. While the ever-growing number...More>>

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No Splitting Hairs   1 Feb, 2012

“Yes, you can build the premier medical services provider in its category with direct...More>>

Article
Popeil, Meet Zuckerberg   1 Feb, 2012

If one out of every five minutes spent online was spent on social media, would that change your...More>>

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DRMA Spotlight: More Than Just a Pretty Number   1 Feb, 2012

Age may just be a number, but the right number could add ages to your company’s success — and...More>>

Article
Getting a Jump on the New Year   1 Jan, 2012

As 2012 gets underway, direct response marketers are faced with another year of challenges,...More>>

Article
DR Packs a Punch   1 Jan, 2012

The Thanksgiving leftovers are finally gone, and the holiday parties rich in food, booze and other...More>>

Ride of a Lifetime with Eric Watterson Article
The Ride of a Lifetime   1 Jan, 2012

ICON has been doing DR for about 25 years — we believe in it,” says Eric Watterson, director,...More>>

Article
Is it Hip to Be a 2-D Square?   1 Jan, 2012

Direct response marketers tend to pioneer marketing technology, especially when it is...More>>

Article
DRMA Spotlight: Community Matters   1 Jan, 2012

Swipe and its vice president of business development, Curtis Kleinman, took the Direct Response...More>>

IMS Top 50 Infomericals Article
IMS Top 50 Infomercials and Spots of 2011   1 Dec, 2011

Most of the top-performing infomercials of 2011 are established shows that are familiar to the...More>>





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