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Direct Marketing features and commentary provided by Thomas Haire and guest contributors.

The iPhone/Android Debate Hits the DR Market   1 Sep, 2012

Unless you’ve been living under a rock, it should be no surprise that mobile devices are not...More>>

Support Services Guide: Playing the Supporting Role   1 Aug, 2012

There was a time when the back end of a DRTV campaign was a pretty straightforward animal. To...More>>

Social Spotlight: Making Social a Sales Outlet   1 Aug, 2012

By now, it should be obvious that social media channels are not a passing fad, and that social...More>>

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Cover Story: DR Shines Bright for SunSetter   1 Aug, 2012

Direct response means everything to us. It’s the driver for our business,” says Jonathan...More>>

Indestructable iPhone Protector Toku Breaks Into DRTV   1 Jul, 2012

Toku means shield in Japanese, and the new iPhone case is going head to head with tough...More>>

All in the Family   1 Jul, 2012

Something interesting is happening in direct response: the torch is being passed. Now the children...More>>

Creating Community   1 Jul, 2012

Embracing interactive, customized digital tools, entertainment marketers like Nikon and Hulu are...More>>

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Cover Story: Swimming With Sharks   1 Jul, 2012

Swimming With Sharks The Godfather of Urban Fashion" and "Shark Tank"TV star Daymond John takes...More>>

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Cover Story: The Deal Is in the Mail   1 Jun, 2012

“Direct absolutely helps build brand,” says Chris Rimlinger, senior vice president of marketing...More>>

A Social Solution   1 Jun, 2012

It’s easy for many pharmaceutical marketers to turn a blind eye to social media — with the...More>>

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