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Features

Direct Marketing features and commentary provided by Thomas Haire and guest contributors.

	Article Sowing the Seeds of Social Responsibility 1 Apr, 2011 In a time when more consumers are demanding socially conscious business practices from the beauty...More>>
	Article DRTV Production: A Winning Combination 1 Mar, 2011 What do you get when you cross a successful DRTV marketer of products like Wonder Hanger with...More>>
	Article Idle Hands Prove Innovative for Housewares 1 Mar, 2011 When the U.S. economy began its sharp decline a few years ago, consumers did what they could to cut...More>>
	Article Euro-Pro Makes Its Mark 1 Mar, 2011 The more we can build and sustain brands, sustain products and product lines and use direct...More>>
	Article DRMA Spotlight: Business by the Numbers 1 Feb, 2011 When do you know you have a message worth marketers’ attention? When it’s one with such...More>>
	Article Socialized Marketing: Direct response marketers are discovering social media’s perfect pitch potential. 1 Feb, 2011 Social media is putting the “wow” in direct response marketing for companies such as Allstar...More>>
	Article Just What (the) DR Ordered: A Healthy Approach to Baby Boomers 1 Feb, 2011 The 77 million baby boomers born between 1946 and 1964 are a far cry from your run-of-the-mill...More>>
	Article Creating Nutrisystem’s Healthy DR Diet 1 Feb, 2011 If you can measure everything, why wouldn’t you?” says Chris Terrill, chief marketing officer...More>>
	Article Editorial Advisors Forum: DRTV at 25 A Look Back and Ahead 1 Jan, 2011 The close of 2010 officially marked the end of the direct response television business’ first...More>>
	Article DR Gets Smart About Mobile 1 Jan, 2011 Tom Cruise fans will recall the classic scene in Steven Spielberg’s futuristic thriller...More>>

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