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Features

Direct Marketing features and commentary provided by Thomas Haire and guest contributors.


Article
Seeing Stars   1 Mar, 2013

Celebrity endorsements are not new to direct response advertising. They’ve been used for years,...More>>

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Ready, Set, Rollout!    1 Mar, 2013

DRTV producers stayed pretty busy in 2012 and then rode that wave of momentum right into the New...More>>

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Hitting Close to Home   1 Mar, 2013

Throughout the history of direct response advertising, the housewares vertical has always been a...More>>

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Cover Story: Doing Direct Differently   1 Mar, 2013

“Direct is all we know. It’s how our business was born and continues today,” says Lisa...More>>

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Radio ... Active   1 Feb, 2013

“Welcome to the new age, to the new age Whoa, whoa, I’m radioactive, radioactive” —...More>>

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DRMA Spotlight: Cracking the Code   1 Feb, 2013

Scott Richards, CEO of Los Angeles-based Dial800, doesn’t hesitate when asked how the company...More>>

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Drawing a Better Roadmap   1 Feb, 2013

“The second most important time to use research is when you have a rough cut of your show, and...More>>

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DR Brings Dynamic Marketing to Health Care   1 Feb, 2013

Much like the dosage amounts listed on the side of a prescription bottle, numbers don’t lie —...More>>

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PCH Wins All Day Long   1 Feb, 2013

“It’s telling that PCH is the last of the big pure direct marketers that’s around at all,”...More>>

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Response Advisors Forum: The Future’s So Bright?   1 Jan, 2013

With solid results during the first three quarters of 2012, the direct response television media...More>>





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